Paid Search and Shopping
Google Ads and Shopping budget focused on the products and campaigns that earn.
- Daily checks on search terms, feeds and pacing
- Performance Max and Shopping split by margin
- Budget changes approved by your strategist
One team runs every growth channel for your DTC brand, from paid media and AI search to email, conversion and the store itself.
When growth stalls, we find what is holding revenue back across every channel and fix the costliest problems first. We report results in profit from your store's data, not in the ROAS each ad platform claims, and we work on any ecommerce platform.












Paid mediapaid media revenue in Q2 2026 compared with Q2 2025, after two months of decline
ROAS, even as spend grew
Paid social and emailMeta ROAS with Advantage+ catalog campaigns, Q2 2026
email flow revenue with 44% fewer recipients
SEO and AI searchAI citations in 2025
organic revenue in 2025
SEO and AI searchAI citations across five platforms in 2025, with no new blog posts
on Google for "pet jewelry", up from unranked
Sales rarely stall because of a single channel. These are the patterns we see most often when a DTC brand stops growing.
Meta and Google can each claim the same order, so reported ROAS rises while margin stays flat.
Budgets chase last month's best sellers instead of the products you can ship and profit from.
Scaling the same audiences with the same creative drives up the cost of each new customer.
Sending more campaigns to the whole list wears out subscribers, while the automated flows go untouched.
Shoppers drop off because of slow pages, surprise costs or a checkout that asks too much.
GA4, the ad platforms and the store report different numbers, so budget decisions come down to guesswork.
Shoppers ask Google and AI assistants what to buy, and brands with thin product data get left out.
Slow templates, leftover apps and a risky replatform cost sales that no ad budget can recover.
Two teams with two plans end up bidding against each other on the same product searches.
Every engagement starts with an audit of your channels and store data, then runs as one plan. Each area has goals your team can measure against your store's numbers, from margin and new customers to conversion rate.
A plan built on contribution margin and new-customer revenue from your store's data.
Google Ads and Shopping budget focused on the products and campaigns that earn.
Meta campaigns that keep acquisition costs in check as spend grows.
More revenue from existing customers, with each message sent to the right segment.
More orders from the traffic you already pay for.
Numbers your team can trust for budget decisions.
Your products found on Google and named in AI shopping answers.
A fast store, and platform migrations that protect your revenue.
Amazon and your own store, managed on one plan.
A senior strategist owns your growth plan. Agent managers direct our specialist AI agents, which monitor spend, draft and check the work every day, then report back to your strategist. Changes reach your accounts faster, and our strategist approves each one before it goes live.
Owns your plan, sets profit targets and decides what to stop and what to scale.
Assign each task to the right agent and procedure, check the work against our quality checks and report back to your strategist.
Paid search, paid social and budget pacing, checked every day.
Email and SMS flows and segments, drafted for your team to review.
Reviews of product, collection, cart and checkout pages, and A/B test designs.
Technical SEO, keyword research and coverage in AI answers.
Campaign, funnel and cohort analysis, with tracking checked against store orders.
Ad copy, creative specs and asset checks for every new campaign.
Your strategist approves every change to content, spend or tracking before it goes live.
Conative.ai is the AI platform CB/I Digital built for ecommerce brands. It connects your store, inventory and ad data, and we use it to put budget behind the products you can ship and profit from.
Marketing return for every SKU shows which products are profitable after ad costs, not just which ones sell.
Ads ease off products about to sell out, so spend does not send shoppers to an empty page.
Products about to trend get budget and creative before the season starts.
Your store, Amazon Seller Central, GA4, Google Ads and Meta data in one place.

Inventory Management Solution of the Year, RetailTech Breakthrough Awards 2026
Our DTC Growth Audit reviews your ad accounts, analytics, store and email platform, plus margin and stock data if you share them. We reply within 1 business day and deliver the audit within 10 business days of getting access. The document is yours to keep, whether or not we work together.
Works Like Your In-House Team
Your strategist joins your weekly meetings, works from a shared backlog with your marketing team and is held to the same revenue and margin targets you are. The founder of Miz Mooz calls CB/I "an extension of our internal team."
A Senior Strategist Leads Your Account
Your strategist plans your growth, works with your team during your business hours and is accountable for the results.
Growth Measured in Profit
Your monthly report shows revenue, margin and new customers from your store's data alongside the work we shipped, so you can see what each channel really earns.
One Plan for Every Channel
Paid media, email, the store and search are planned by one team on the same data, so channels stop competing for credit.
Your Strategist Approves Every Change
AI agents speed up the daily work. You see the plan before we change your accounts, and no change to your budget, campaigns or tracking goes live without your strategist's approval.

"CBI has been an amazing partner for us and I am looking forward to another great year with them. They not only have a deep understanding of up to date strategies in PPC, UX, analytics, and merchandising, they tailored a very detailed strategy for our unique business and customer that is working out amazing. We saw immediate results once we switched to CBI, and are now enjoying large gains due to the long-term strategies they suggested."
BRYAN DEMARANVILLE
CEO - Chan Luu
"I urge you start communicating with CB/I Digital immediately when you're ready for fast rapid growth. Mike and CB/I team are going to take you there! We're moving fast and driving growth from both top and bottom of the funnel for Hammitt, thanks a lot Mike and everyone at CB/I!"

TONY DROCKTON
Founder - Hammitt
"What really sets CB/I apart is that they truly understand our business and brand. They're responsive, strategic, and always proactive. We trust them completely and consider them an extension of our internal team."

RON KENIGSBERG
Founder - Miz Mooz
"CB/I helped Master Cutlery develop a Magento Commerce multi-site tied to our Infor ERP. The team has been extremely flexible, and there was never a hesitation to accommodate our modification needs. We are very happy with the result and now beginning to see increased conversion rates and average order value."

MARK KARLAN
VP Ecommerce, Marketing & IT - Master Cutlery
"I am so happy that we engaged with CB/I Digital for SEO. I find that your team are detail oriented, great communicators, and very on top of issues. I am getting more from your team than I even expected, and it makes me a happy customer."

TYLER MALINKY
CEO - Lowbrow Customs

Judge an agency on profit from your store's data, who runs your account and what it would fix first.
Read the article →
Where revenue is leaking, what to stop now and what to fix first, built from your sales, margin and stock.
Read the article →
Why platform ROAS cannot tell your CFO what ad spend earned, and what to report instead.
Read the article →One team works best when channels share budget and data, because paid media, email and the store affect each other's results. If you already have a partner you trust for one channel, we can take the rest and plan around them.
At the start we agree which channels we run end to end and which work stays with your team. Access, reviews and approvals then follow the way your team already works.
Paid media changes often show results within the first quarter. Miz Mooz returned to paid revenue growth the quarter after two months of decline. Chan Luu's email flows improved within a quarter, and Tilit's AI Overview citations rose within about three months. The audit sets the milestones for your brand.
After the audit, we set targets on profit and new customers in the plan. Each month we track contribution margin and customer acquisition cost with our fee included, and compare what the ad platforms claimed with the orders your store recorded. Every quarter a holdout test shows what each channel really adds.
The agents watch spend, check feeds and tracking, draft emails and tests, and flag issues every day. Agent managers assign and check their work and report to your strategist, who approves every change before it goes live.
We work on any ecommerce platform, including hosted, open source and custom builds, and with the marketplaces, email tools and analytics your brand already uses.
Send us your store URL and the channels you run. We will show you where revenue is leaking and what we would fix first.
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