Ecommerce Growth for DTC Brands

One team runs every growth channel for your DTC brand, from paid media and AI search to email, conversion and the store itself.

When growth stalls, we find what is holding revenue back across every channel and fix the costliest problems first. We report results in profit from your store's data, not in the ROAS each ad platform claims, and we work on any ecommerce platform.

A Bokksu box of Japanese snacks and tea
Inc. 5000 honoreeUS Agency Awards 2025 winner, Best Use of AI in a Client CampaignSearch Engine Land Awards 2025 finalistSearch Engine Land Awards 2023 finalistSearch Engine Land Awards 2022 finalistVega Digital Awards 2023 Platinum, Best SEM CampaignVega Digital Awards 2023 Gold, Marketing Effectiveness

Recent Results From DTC Brands

+52.9%

paid media revenue in Q2 2026 compared with Q2 2025, after two months of decline

7.07 to 8.03

ROAS, even as spend grew

3.35 to 5.04

Meta ROAS with Advantage+ catalog campaigns, Q2 2026

+21.8%

email flow revenue with 44% fewer recipients

+600%

AI citations in 2025

+17.4%

organic revenue in 2025

+120

AI citations across five platforms in 2025, with no new blog posts

#1

on Google for "pet jewelry", up from unranked

Why DTC Growth Stalls

Sales rarely stall because of a single channel. These are the patterns we see most often when a DTC brand stops growing.

Platform ROAS that profit does not support

Meta and Google can each claim the same order, so reported ROAS rises while margin stays flat.

Ad spend on products low in stock or margin

Budgets chase last month's best sellers instead of the products you can ship and profit from.

Customer acquisition costs that rise every quarter

Scaling the same audiences with the same creative drives up the cost of each new customer.

Email that sends more and earns less

Sending more campaigns to the whole list wears out subscribers, while the automated flows go untouched.

Orders lost between product page and checkout

Shoppers drop off because of slow pages, surprise costs or a checkout that asks too much.

Tracking no one on the team trusts

GA4, the ad platforms and the store report different numbers, so budget decisions come down to guesswork.

Search and AI answers that recommend competitors

Shoppers ask Google and AI assistants what to buy, and brands with thin product data get left out.

A store that holds every channel back

Slow templates, leftover apps and a risky replatform cost sales that no ad budget can recover.

Amazon and your own store competing for the same buyer

Two teams with two plans end up bidding against each other on the same product searches.

What Your DTC Brand Gets

Every engagement starts with an audit of your channels and store data, then runs as one plan. Each area has goals your team can measure against your store's numbers, from margin and new customers to conversion rate.

Profit-Based Growth Plan

A plan built on contribution margin and new-customer revenue from your store's data.

  • An audit of every channel against store revenue and cost
  • Targets set on profit, not platform ROAS
  • A prioritized roadmap showing the impact of each action

Paid Search and Shopping

Google Ads and Shopping budget focused on the products and campaigns that earn.

  • Daily checks on search terms, feeds and pacing
  • Performance Max and Shopping split by margin
  • Budget changes approved by your strategist

Paid Social and Creative

Meta campaigns that keep acquisition costs in check as spend grows.

  • Catalog and Advantage+ campaigns structured by product
  • New creative every month from our design team
  • Creative fatigue flagged before results drop

Email and SMS

More revenue from existing customers, with each message sent to the right segment.

  • Klaviyo flows for welcome, browse, cart and win-back
  • Segments built on purchase behavior
  • Campaign calendar tied to launches and stock

Conversion Rate Optimization

More orders from the traffic you already pay for.

  • Reviews of product, collection, cart and checkout pages
  • A/B tests prioritized by revenue impact
  • Speed and friction fixes on key templates

Analytics and Tracking

Numbers your team can trust for budget decisions.

  • GA4 ecommerce events verified all the way to purchase
  • Ad platform conversions reconciled with store orders
  • A monthly report on revenue, margin and new customers

SEO and AI Search

Your products found on Google and named in AI shopping answers.

  • Category and product pages built for high-intent searches
  • Product data AI shopping agents can read and compare
  • Mentions and citations tracked across AI assistants

Development and Replatforming

A fast store, and platform migrations that protect your revenue.

  • Performance work on themes, templates and apps
  • Replatforming with redirects and data fully checked
  • Integrations with your ERP, inventory and marketing tools

Amazon

Amazon and your own store, managed on one plan.

  • Listings and ads planned alongside your store's catalog
  • Bids and budgets set by stock and margin
  • Brand search protected on both channels

Strategists Set the Direction, AI Agents Do the Daily Work

A senior strategist owns your growth plan. Agent managers direct our specialist AI agents, which monitor spend, draft and check the work every day, then report back to your strategist. Changes reach your accounts faster, and our strategist approves each one before it goes live.

16specialist AI agents across paid media, email, conversion, search and analytics
105documented procedures, so each task runs the same way every time
18production workflows, from the first audit to the monthly report
8quality checks, with manager and strategist approvals

Strategist

Owns your plan, sets profit targets and decides what to stop and what to scale.

Agent Managers

Assign each task to the right agent and procedure, check the work against our quality checks and report back to your strategist.

Paid Media Agent

Paid search, paid social and budget pacing, checked every day.

Lifecycle Agent

Email and SMS flows and segments, drafted for your team to review.

Conversion Agent

Reviews of product, collection, cart and checkout pages, and A/B test designs.

Search Agent

Technical SEO, keyword research and coverage in AI answers.

Analytics Agent

Campaign, funnel and cohort analysis, with tracking checked against store orders.

Creative Agent

Ad copy, creative specs and asset checks for every new campaign.

Strategist approval

Your strategist approves every change to content, spend or tracking before it goes live.

Ad Spend That Follows Your Inventory and Margin

Conative.ai is the AI platform CB/I Digital built for ecommerce brands. It connects your store, inventory and ad data, and we use it to put budget behind the products you can ship and profit from.

Margin by product

Marketing return for every SKU shows which products are profitable after ad costs, not just which ones sell.

Low-stock alerts

Ads ease off products about to sell out, so spend does not send shoppers to an empty page.

Demand forecasts

Products about to trend get budget and creative before the season starts.

One view

Your store, Amazon Seller Central, GA4, Google Ads and Meta data in one place.

See How Conative.ai Works
Conative.ai performance insights by product
Inventory Management Solution of the Year, RetailTech Breakthrough Awards 2026

Is Your Ad Spend Going to the Products That Make You Money?

Our DTC Growth Audit reviews your ad accounts, analytics, store and email platform, plus margin and stock data if you share them. We reply within 1 business day and deliver the audit within 10 business days of getting access. The document is yours to keep, whether or not we work together.

  • What we review Revenue by channel against cost, new versus returning customers, ad spend against stock and margin, store conversion, email flows, and visibility in Google and AI answers.
  • What you get Where revenue is leaking, what to stop now, and a prioritized roadmap with the impact of each action.
  • Who it is for DTC brands with $5M or more in annual revenue that already run paid media.
Plan Your Brand's Growth

A Team That Works Like Your Own

Works Like Your In-House Team

Your strategist joins your weekly meetings, works from a shared backlog with your marketing team and is held to the same revenue and margin targets you are. The founder of Miz Mooz calls CB/I "an extension of our internal team."

A Senior Strategist Leads Your Account

Your strategist plans your growth, works with your team during your business hours and is accountable for the results.

Growth Measured in Profit

Your monthly report shows revenue, margin and new customers from your store's data alongside the work we shipped, so you can see what each channel really earns.

One Plan for Every Channel

Paid media, email, the store and search are planned by one team on the same data, so channels stop competing for credit.

Your Strategist Approves Every Change

AI agents speed up the daily work. You see the plan before we change your accounts, and no change to your budget, campaigns or tracking goes live without your strategist's approval.

A woman in an orange outfit holding a Hammitt crossbody bag

"CBI has been an amazing partner for us and I am looking forward to another great year with them. They not only have a deep understanding of up to date strategies in PPC, UX, analytics, and merchandising, they tailored a very detailed strategy for our unique business and customer that is working out amazing. We saw immediate results once we switched to CBI, and are now enjoying large gains due to the long-term strategies they suggested."

Bryan DeMaranville, CEO at Chan Luu

BRYAN DEMARANVILLE

CEO - Chan Luu

"I urge you start communicating with CB/I Digital immediately when you're ready for fast rapid growth. Mike and CB/I team are going to take you there! We're moving fast and driving growth from both top and bottom of the funnel for Hammitt, thanks a lot Mike and everyone at CB/I!"

Tony Drockton, Founder at Hammitt

TONY DROCKTON

Founder - Hammitt

"What really sets CB/I apart is that they truly understand our business and brand. They're responsive, strategic, and always proactive. We trust them completely and consider them an extension of our internal team."

RON KENIGSBERG

Founder - Miz Mooz

"CB/I helped Master Cutlery develop a Magento Commerce multi-site tied to our Infor ERP. The team has been extremely flexible, and there was never a hesitation to accommodate our modification needs. We are very happy with the result and now beginning to see increased conversion rates and average order value."

MARK KARLAN

VP Ecommerce, Marketing & IT - Master Cutlery

"I am so happy that we engaged with CB/I Digital for SEO. I find that your team are detail oriented, great communicators, and very on top of issues. I am getting more from your team than I even expected, and it makes me a happy customer."

Tyler Malinky, CEO at Lowbrow Customs

TYLER MALINKY

CEO - Lowbrow Customs

Frequently Asked Questions

Should we hire one partner for every channel or a specialist for each?

One team works best when channels share budget and data, because paid media, email and the store affect each other's results. If you already have a partner you trust for one channel, we can take the rest and plan around them.

How do you work with our in-house team?

At the start we agree which channels we run end to end and which work stays with your team. Access, reviews and approvals then follow the way your team already works.

How long until we see results?

Paid media changes often show results within the first quarter. Miz Mooz returned to paid revenue growth the quarter after two months of decline. Chan Luu's email flows improved within a quarter, and Tilit's AI Overview citations rose within about three months. The audit sets the milestones for your brand.

How do you measure success?

After the audit, we set targets on profit and new customers in the plan. Each month we track contribution margin and customer acquisition cost with our fee included, and compare what the ad platforms claimed with the orders your store recorded. Every quarter a holdout test shows what each channel really adds.

What do the AI agents do, and who approves their work?

The agents watch spend, check feeds and tracking, draft emails and tests, and flag issues every day. Agent managers assign and check their work and report to your strategist, who approves every change before it goes live.

Which ecommerce platforms do you work with?

We work on any ecommerce platform, including hosted, open source and custom builds, and with the marketplaces, email tools and analytics your brand already uses.

Ready to Grow Again?

Send us your store URL and the channels you run. We will show you where revenue is leaking and what we would fix first.

Products from DTC brands in food, fashion, skincare and footwear

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