Insights
Digital Insights, Experiences, and Updates
What SEO for banks means when AI answers sit on top of search: which bank searches change, what happens to clicks, and what to keep, change and stop.
10/07/2026
How to build bank product pages, schema and branch pages that Google's AI features, ChatGPT and Perplexity can read, with release checks for web teams.
10/07/2026
A working definition of GEO for banks, how it relates to SEO and AEO, what it cannot promise, and a glossary of AI search terms for bank teams.
10/07/2026
How banks get cited from YouTube, LinkedIn, industry publications and forums in AI answers, and the compliance rules each channel carries.
10/07/2026
A week-by-week, team-by-team plan for a bank's first 90 days of AI search work, built around compliance review and the web release calendar.
10/07/2026
How to run an AI visibility audit for a bank, product by product, from AI answers and crawler access to a dated baseline and a ranked fix list.
10/07/2026
Agency or in-house, what drives the cost, what to put in the RFP and how to score an AEO agency, written for bank marketing leaders.
10/07/2026
What ChatGPT, Perplexity and Google's AI features cite for banking questions, how sources shift by product and place, and where a bank's effort counts.
10/07/2026
How to measure a bank's visibility in ChatGPT, Perplexity and Google AI Overviews, which KPIs to read by product and platform, and what tools can and cannot do.
10/07/2026
Where AI search work meets Reg Z, Reg DD, UDAAP and FDIC rules, and how banks write passages that stay accurate when an AI answer quotes them on their own.
10/07/2026
Who should own AI search at a bank, what a working strategy decides, and the monthly loop that gets marketing, digital, product and compliance moving together.
10/07/2026
How to build a business case for AI search at a bank: the baseline, the cost of absence, what the work involves and how long results take.
10/07/2026
Customers now build bank shortlists inside AI answers. What changed, who gets named and why, and what a bank CMO should do about it in 2026.
10/07/2026
Fintechs get named more often in AI answers because their content goes deep on one product. How a large bank competes, one category at a time, and uses its trust advantage.
10/07/2026
Most brands lost traffic when AI Overviews launched. Zero-click search is the real demon. In early 2024, one of our ...
09/09/2025
Key Takeaways Semantic SEO builds content around topics and intent, not single ...
07/31/2025
We are proud to announce that CB/I Digital has won TWO Stevie Awards for Marketing Campaign of the Year from the ...
05/04/2023
Fifteen years ago, Jane and I met randomly on the F train in New York. What began in that noisy car grew into a ...
03/22/2023
Today marked a proud day for CB/I Digital, especially our Magento Commerce development team. Interactive Media ...
10/12/2022
Why it's critical to keep your technical SEO in check when making user experience improvements. If you ask ...
08/10/2017
Why you need to ask for direct access to campaigns. Many search agencies still run search campaigns on ...
08/10/2017
In the agency world, we often find ourselves working with other agencies on major client accounts, each handling a ...
10/30/2016
Accurate digital tracking requires a mix of technical skills and business knowledge, and the two often don’t go ...
10/16/2016
A practical local SEO guide for business owners. Have you ever used Google to find something nearby? Like ...
10/14/2016
With the latest advancements in data capturing and data processing technology, we have the ability to track the ...
10/12/2016
Facebook is the biggest social network on Earth, and Facebook advertising has long been known as a great social ...
09/15/2016
"Create awesome content." "Deliver value." "WOW your users." "Master the art of storytelling." "Users will find ...
09/14/2016
Before you dive into keyword research for your site, you should know about these common mistakes that many ...
09/09/2016
Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet ...
08/22/2016
Having (some) tough clients can make you a better agency. We agencies all dream of polite and understanding ...
08/22/2016
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