Ecommerce SEO for DTC Brands

Get your categories and products in front of shoppers when they search Google, browse Google Shopping or ask an AI assistant what to buy.

We fix the category pages, product pages and product feed that Google, Google Shopping and AI assistants read, starting with the pages that earn the most, and report what each change does to organic revenue by page type.

Get Your Ecommerce SEO Audit

A Bokksu box of Japanese snacks on a table

Pink sandals with gold buckles from Rainbow Shops

Annmarie Skin Care cleanser and facial oil with fresh leaves

Fresh skincare bottles and jars on a white table

A Miz Mooz shoe box beside leopard print sneakers

A row of Ferrara candy brands on a red background

★★★★★

★★★★

US Agency Awards 2025 winner, Best Use of AI in a Client Campaign

Vega Digital Awards 2023 Platinum, Best SEM Campaign

Vega Digital Awards 2023 Gold, Marketing Effectiveness

SEO Results for Ecommerce Brands

2.5xorganic search traffic in nine months, from 10K to 25K visitorsMelinda Maria Jewelry

+118%non-brand search clicks year over year, and #1 for "cashmere cardigan", up from #19Naked Cashmere Cashmere apparel

+58%organic search traffic in the first phase of our SEO workLowbrow Customs Motorcycle parts

Where Online Stores Lose Organic Revenue

A store can draw steady traffic and still miss the high-intent searches that lead to orders. These are the problems we find most often in ecommerce audits.

Collection pages with nothing but a product grid

With no category copy, buying guidance or FAQs, the page gives Google little to match the searches shoppers make.

Filter combinations that multiply into duplicate URLs

Each color, size and sort option can create its own URL, so Googlebot spends its visits on copies instead of the pages you want found.

Product descriptions copied from the manufacturer

When your page carries the same copy as every retailer selling the product, Google has little reason to rank yours above theirs.

One product spread across several URLs

Color, size, collection-path and tracking versions of one product split the links and signals that should point to a single page.

Out-of-stock pages that fall out of search

Google can treat an empty product page as a soft 404, and redirecting discontinued items to the home page throws away the links they earned.

Slow product page templates

Image galleries, review widgets and variant pickers add weight that can push product pages past Google's Core Web Vitals thresholds.

A blog aimed at topics the store cannot rank for

Posts chase broad terms that publishers already dominate, or topics with almost no search demand, while buying guides for your own categories go unwritten.

Weak Google Shopping free listings

An incomplete Merchant Center feed limits how often your products appear on the Shopping tab, Images and Lens, so stores with cleaner feeds take those spots.

Products missing from AI shopping answers

AI Mode, ChatGPT and Perplexity build product suggestions from feeds, reviews and third-party sources, so products with thin data and few reviews are less likely to be suggested.

Our Ecommerce SEO Services

Every engagement starts with an audit and a roadmap. Each service after that has a clear deliverable for your catalog and is reported against organic revenue by page type.

Ecommerce SEO Audit and Roadmap

A measure of the organic revenue each page type brings in today, category and product URLs ranked by revenue potential and effort, and a quarterly roadmap with each fix and the reason for it.

Technical SEO for Large Catalogs

Crawl and index rules that point Google to the categories and products you want found.

Rules for faceted navigation (filters) and URL parameters
Canonical tags and duplicate URL cleanup
Handling for out-of-stock and discontinued products
Core Web Vitals work on product templates

Category and Collection Pages

Category pages written and structured for the searches shoppers make when they are ready to buy.

A keyword map for every category and subcategory
Category copy, buying guidance and FAQs
Landing pages for filter combinations with real search demand
Internal links that support high-margin categories

Product Pages and Product Data

Product pages with original copy and complete, accurate structured data.

Original copy for priority products
Product, Offer and ProductGroup markup, so price, stock and variants read correctly
Complete GTIN, brand and attribute data
Descriptive image file names and alt text

Google Shopping and Product Feeds

A Merchant Center feed that keeps your catalog eligible for free listings and ready for AI shopping tools.

Merchant Center setup and a free listings audit
Feed attributes, shipping and return details
Feed prices and stock that match the site
Product feed preparation for ChatGPT shopping

AI Search and Shopping Visibility

Content and tracking aimed at getting your brand and products mentioned and cited when shoppers ask AI tools what to buy.

A set of test questions for category, comparison and "best for" searches
Mentions and citations tracked by AI platform
Page content structured so AI tools can quote it accurately
A plan for coverage in reviews, roundups and the press

Buying Guides and Authority

Buying guides and outside links that strengthen your category and product pages.

Buying guides and comparison pages tied to categories
Digital PR and product content other sites want to link to
Links requested from sites that mention your brand without linking

Measurement and Reporting

Monthly reporting that lists the changes made and shows how rankings, organic traffic, AI referral visits and attributed revenue moved by page type.

GA4 ecommerce and AI referral tracking
Rankings and revenue reported by page type
Monthly reviews and a quarterly update to priorities

Stores we build and optimize

ShopifyShopify PlusMagento Open SourceAdobe CommerceWixWordPressCustom builds

Category Priorities Built on Your Inventory Forecast

Conative.ai, the AI platform CB/I Digital built for ecommerce brands, brings your store, marketplace, warehouse and ad data into one place. We use its forecasts to decide which categories and products your SEO work builds out first.

Your data

One view across channels

Shopify, Magento, Amazon, NetSuite and ad platforms sit in one view, so SEO, Shopping and paid campaigns push the same products.

Forecasts by product

Season forecasts down to the variant show which categories to build out before demand rises.

SEO priorities

Build first
Push
Hold

Overstock that needs a push

Overstock analysis points to products worth more search visibility, so stock moves before it needs a markdown.

Learn More About Conative.ai

Full-Funnel Growth for Your Store

SEO is one of several channels we run for ecommerce brands, and our paid media, CRO and email teams work alongside it. The product feed we clean up for free listings also runs your Shopping ads. CRO test results shape the category and product copy. For Melinda Maria, Chan Luu and Hammitt, we ran several of these channels together, with the results below.

Plan Your Full-Funnel Growth

Paid search and Shopping

Google Shopping, Performance Max and Meta campaigns built on the same product feed

Conversion optimization

Tests on product and category page templates that aim to convert more of the traffic you already have

Email and SMS

Klaviyo flows that bring back shoppers who first arrived from search

Amazon

Listings and ads planned alongside your own store, so the two channels do not compete for the same shoppers

Layered gold necklaces from Melinda Maria

3x

DTC revenue over three years, across paid media, email and SEO

Melinda Maria, jewelry

Chan Luu gold earrings displayed on glass

+86%

revenue in the first quarter, back to growth within six months

Chan Luu, jewelry

A model carrying a Hammitt crossbody bag

+77%

revenue, with Meta ads and Google Shopping managed together

Hammitt, handbags

Your Strategist Leads, AI Agents Handle the Volume

A CB/I strategist owns your program, sets priorities and writes each brief, using specialist AI agents for research, first drafts and technical checks across a large catalog. More of your catalog reaches review each month, and every draft lists the sources behind it.

15specialist AI agents, each assigned to one part of the work, such as research, drafting, review or publishing

90+documented procedures, so the same task follows the same steps on every account

17production workflows, from the first audit to monthly reporting

7quality checks before work reaches you, two of them done by people

StrategistOwns your program and sets the objectives, priorities and brief.
Research AgentGathers search demand, competitor stores and the questions shoppers ask AI tools.
Writing AgentDrafts category copy, product copy and guides from the brief, in your brand's voice.
Review AgentChecks each draft against the brief for search requirements, accuracy and brand voice.
Publish AgentPrepares structured data, formatting and page files ready for your store.
Human approvalYour CB/I strategist approves the work, then your team signs off before anything goes live.

Ecommerce SEO Case Studies

Japanese snack subscription

Bokksu

#1

Google ranking for "japanese snack box", regained within two months with a fast-turnaround content program

Read the case study

Clean skincare

Annmarie Skin Care

90%

of blog traffic recovered after a hosting incident had cut it by 95%

Read the case study

View All Ecommerce Case Studies

"I am so happy that we engaged with CB/I Digital for SEO. I find that your team are detail oriented, great communicators, and very on top of issues. I am getting more from your team than I even expected, and it makes me a happy customer."

TYLER MALINKY

CEO - Lowbrow Customs

"CB/I helped us kick off a successful international SEO relaunch in 7 countries in U.S., Europe and Asia - at the same time, start to finish. They are smart, responsive, technically savvy, and easy to work with. I would highly recommend CB/I to any company...and not just for SEO!"

IAKOVOS HATZIDIMITRIOU

Associate Manager of Global E-commerce - Fresh

"What really sets CB/I apart is that they truly understand our business and brand. They're responsive, strategic, and always proactive. We trust them completely and consider them an extension of our internal team."

RON KENIGSBERG

President - Miz Mooz

"It has been wonderful working with CBI over the past several months, as the team have been helpful in identifying areas of opportunity and coming up with strategies to improve our website's SEO. CBI team is extremely communicative and easy to collaborate with!"

CHANDRA OH

Creative Director - Annmarie Skincare

"I urge you start communicating with CB/I Digital immediately when you're ready for fast rapid growth. Mike and CB/I team are going to take you there! We're moving fast and driving growth from both top and bottom of the funnel for Hammitt, thanks a lot Mike and everyone at CB/I!"

TONY DROCKTON

Founder - Hammitt

"The team at CBI came highly recommended, and they have lived up to the hype. In working with the team on SEO / AIO the team consistently takes the time to provide detailed analysis and thoughtful execution. I also really appreciate how well they work with our dev team and other partners when necessary, truly being a collaborative partner and extension of our team. And when there is feedback or room for improvement, the team responds and pivots, seeking to always grow."

JACINTA MATHIS

Chief Revenue Officer - Tillit NYC

Frequently Asked Questions

How much do ecommerce SEO services cost?

Toggle answer

It depends on the number of categories and products, your platform, and how much technical and content work the audit uncovers. We price the engagement after the audit, so the proposal reflects your catalog and your priorities.

How long until ecommerce SEO brings more orders?

Toggle answer

Technical fixes and better category pages often show in rankings within two to three months for less competitive searches, and competitive terms take longer. Orders also depend on conversion and season, so the monthly report shows rankings, traffic and orders side by side from the start.

Can you work with our developers and the partners we already have?

Toggle answer

Yes. We write up each fix with the exact change and the reason for your developers. We can also handle the SEO and AI search work while another agency runs your paid media.

How does AI shopping change SEO for an online store?

Toggle answer

Shoppers now ask AI assistants to compare products and suggest what to buy. Those suggestions draw on product feeds, structured data, reviews and other sites, so complete and consistent product data matters as much as the page itself. We report AI mentions, citations and referral visits separately from the revenue analytics can attribute to them.

Do you also run Google Shopping ads and Amazon?

Toggle answer

Yes. Our paid media and Amazon teams work alongside the SEO team, so your Shopping ads, Amazon listings and organic pages are planned around the same products and the same product data.

See Which Categories Have the Most Room to Grow

Send us your store URL. We'll show where your category and product pages stand in Google and AI shopping answers, which pages hold the most revenue upside, and what we would fix first.

Talk to Our Team