Amazon Launching and Advertising for Global Sellers

We take global brands from their first US listing to a growing Amazon and Walmart business, with every product planned from break-even to profit.

We run product research, P&L planning, listings, ads and stock for each product, backed by nearly 20 years in the US market from our New York office. Amazon invited a dried fruit manufacturer we launched into its Successful Seller documentary, after its sales grew 50% a month over the first three months.

Get Your Amazon US Launch Audit

Cartons of finished goods stacked on pallets in a warehouse, ready to ship

Amazon Success Stories

New launch from its own factory+50% a monthsales growth for three months, after a Top 3 Best Seller rank in Dried Banana Chips within 30 daysVinamitFirst three months after launch

Ads restructured+74%revenue in the first three months, with ad cost up only 5.8%Flip-It CapFirst three months

Ads rebuilt and scaledAbout 14xmonthly ad sales, with ROAS held at about 2.2 while spend grewUncle Todd'sFebruary to December 2024

Restarted after a first launch that failed2xrevenue in the second month after we took over in month five, with conversion up from 7.43% to 11.68%FoodmapRelaunch

Restarted after slow first sales+97%daily revenue in the first month, and three new products at #1 in Hot New Releases within two weeksPlant NookFirst month

Puvi

Restarted after a hard first launch16%conversion rate in the first week, after we refined the product and packaging for US shoppers, at ROAS 2.3PuviFirst week of the 2025 relaunch

Where Amazon Launches Go Wrong

Half the brands above came to us after a launch that stalled. From product selection to ads and stock, these are the issues we fixed most often.

Products chosen from the catalog, not the US shelf

The factory's best B2B items go first, sized and flavored for buyers back home. Puvi had to change its product and packaging for US tastes before its relaunch sold.

Fees that take half the price

In one category we researched, Amazon's fees took about 48% of the selling price. A carton one size too big moves a product into a higher FBA fee tier.

Ads too thin to find buyers

One brand we took over ran 3 campaigns on 4 targets. We rebuilt it to 40 campaigns on 308 targets, most of them long, specific searches the big brands skip.

Listings that skip what shoppers ask

In dried fruit, the top sellers' listings did not say gluten-free, and none offered the low-sugar, crunchy, resealable bag that reviews asked for. Vinamit launched into that gap.

Stock planned on a guess

Sea freight takes weeks, so a wrong forecast costs either way, a low-stock fee on the best seller or months of storage on the rest.

Fear of handing over the account

Owners hear of providers that take the fee and disappear, and of accounts suspended over changes a provider made.

A Full Partner for Your Brand, From Pre-Launch to Scale

One team stays with your brand at every step, in the order we run them on every launch. Many Amazon teams only run ads and listings. We also own the P&L of each product, on Amazon, Walmart and other US marketplaces.

Before launch

Market Research and Product Selection

Which of your products to launch first, without competing with your B2B buyers.

US demand and competition for each niche
Gaps the leading brands leave open, read from their listings and reviews
Price tiers and the features shoppers reward

P&L Planning and Forecasting

What each product earns after every cost, planned with you.

Price after Amazon fees, freight and duties
A P&L by product with a break-even month
A sales and stock forecast timed to sea freight

Listing Creation and Optimization

Listings that rank, convert and answer shoppers' questions.

Keyword research and listing copy
Images and A+ content to our creative guidelines
Answers for the questions shoppers ask Alexa for Shopping

Launch, months 1 to 3

Campaign Setup and Launching

A launch that gets traffic and first reviews.

First reviews through Amazon Vine
Sponsored Products, Brands and Display set up by product
Click rate, keywords and conversion fixed in the first weeks

Campaign Scaling

More sales from the products that earn it.

More ad spend where ACoS holds
Long-tail keywords the big brands skip
Seasonal pushes and deals timed against competitors

Built for Global Sellers to Reach US Customers on Amazon and Walmart

If Amazon and Walmart accept sellers from your country, we can launch you there, with the US setup, payouts and freight planned before the first listing.

Amazon US

Launch, listings, ads and stock by product, with a P&L to the break-even month.

Walmart and other US marketplaces

The same team runs Walmart Marketplace and other US marketplaces next to Amazon, with deals planned around each one's sale events and every fee in one P&L.

A container ship loaded with containers, seen from above on dark water

Amazon US Launch AuditWhat the report covers

01Market size and seasonality12 months of sales, revenue and searches
02The top sellers, side by sidePrice, rating, reviews and monthly sales
03Features that sellWhich claims are expected and which lift sales
04What reviews sayPraise and complaints, sorted by theme
05Who buysAge, income and reasons to buy
06Price tiers and Amazon feesWhat is left of each price after fees
07Your product and priceThe pack, claims and price to launch with
08P&L and three-month planProfit per unit, break-even month, sales and stock

See What Your Products Can Earn on Amazon US

Before you ship anything, our Amazon team researches your market the same way it does before every launch, then shows which of your products can earn and at what price.

Tell us about your products

Your product list, costs and target prices. If you already sell on Amazon, read-only access too.

We research your market

Demand, top sellers, reviews and fees for each product, read by our Amazon team.

You get a launch plan

Which products go first, at what price, with a P&L and a three-month sales plan. Yours to keep.

1 business day to reply to your request10 business days to deliver the audit, once we have your dataRequest Your Launch Audit

Your Amazon Team, Built to Compete With Top US Sellers

Held to the numbers of the top US sellers

Each product is measured against the brands on page one of its niche, on conversion rate, rating and price, not against our own past results.

Organic sales you can watch grow

As ad sales lift keyword rank, more of each product's sales come from organic search. You see that share every week.

On Amazon and off it

The same team runs Google, Meta, SEO and email for US brands, so once a product is ready, we can send it buyers from Google and Meta too.

Weekly reports and calls

Sales, ad spend and margin for each product every week, a weekly call in your time zone, and a chat group for daily questions.

One team in New York and Vietnam

US market knowledge from New York since 2007, daily work from Vietnam in hours that overlap with yours.

Glass bottles glowing orange on a bottle-forming line

Amazon Brands We Launched and Restarted

Puvi

In an Alliance With Amazon and RBNC

CB/I Digital, RBNC and Amazon run a five-year program that takes 10 to 15 agriculture and grocery producers to Amazon US. Plant Nook, Food Force, Atisha and Kinglands are members.

Frequently Asked Questions

Do I need a US company to sell on Amazon US?

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Not always. Amazon accepts sellers from most countries with a local business and verified documents. Some brands still set up a US entity for payouts, tax or retail plans. The audit lists what your setup needs, and your own lawyer or accountant confirms it, since we do not give legal or tax advice.

How do sellers outside the US get paid?

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Amazon pays into a bank account in a supported country or through a payment service. The route depends on where your business is registered, and the audit shows the options and their fees as lines in your P&L.

Will you commit to a sales target on Amazon US?

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No, and be careful with anyone who does. Sales depend on the product, the margin left after fees and how much you invest in the first months. What we commit to is the plan, a report every week and a clear call at month 3 on which products to scale or stop.

We already sell on Amazon US but lose money. Can you fix that?

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Often, yes. We compare fees, ads, price and rank for each product, stop the ones that cannot reach profit and rebuild the listings and campaigns of the rest. Plant Nook and Puvi came to us after slow first launches.

What does my team need to do?

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Make the product, pack it to our guidelines, prepare the export documents and ship to Amazon's warehouses. We handle research, listings, ads and scaling, and we build the sales plan and forecast with you.

Will selling on Amazon US upset my B2B buyers?

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It should not, if the products are chosen with that in mind. The audit checks each product against the lines your US buyers already carry, and we start with the ones that do not compete with them.

What is Amazon's New Seller Success program?

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It gives selected brands that are new to Amazon a dedicated account representative for up to 12 months at no cost. As an Amazon partner, we put qualifying brands forward and help them prepare the application. Brands already selling on Seller Central do not qualify.

Do you also sell on Walmart?

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Yes. We list your products on Walmart and other US sites alongside Amazon, time deals to each site's sale events and keep all their fees in one P&L.

How are your fees set?

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After the audit, by the products, channels and countries in scope. You see the plan and the P&L before any agreement.

Ready to See When Your Products Turn a Profit on Amazon US?

Send us your product catalog and tell us who buys from you in the US today. A senior strategist will take the first call.

Plan Your US Launch

Shipping containers stacked at a port terminal