Foodmap case study: $3.5k/month on Amazon

ClientFoodmap.asia

IndustryFood & Agriculture

ServicesAmazon Services, Paid Advertising

Foodmap's Story

With ambitions to go global, FoodMap opened an Amazon store to introduce the best of Vietnamese agricultural products to the US market. A lack of a structured market-entry strategy, along with limited understanding of Amazon's algorithm and how the platform works, left the business stuck in place.

Seeing the urgent need for change, FoodMap turned to CB/I Digital's eCommerce Solutions service to build a sales roadmap that would make its signature Vietnamese products sought after in the US.

Few Reviews, Costly Inventory and Low Visibility

FoodMap faced a battle over brand recognition and costs. Against market leaders with hundreds of thousands of reviews, it had only 47 reviews, which made potential customers hesitant to trust the brand and buy.

A poor setup inherited from a previous partner left FoodMap with a large stock of unsold FBA inventory, pushing storage costs higher and higher. Its products were almost invisible on Amazon, missing from key search results, while big brands and competitor prices 30 to 40% lower created a barrier that was nearly impossible to clear without full optimization.

Listings, Keywords and Pricing Rebuilt for Amazon

CB/I Digital went beyond running ads and worked deep in how FoodMap operated on Amazon.

Rebuilt product content and listing pages to tell an authentic brand story, set the products apart and convince buyers of the quality of Vietnamese products
Refined keywords through in-depth research so FoodMap products appeared at the right time to the shoppers with the highest demand, cutting wasted ad spend
Adjusted pricing flexibly to find the best balance between competing with rivals and maximizing profit margins
Proposed new product development directions in niche markets to expand the catalog and build sustainable profit

Steady Monthly Revenue on Amazon

The strategic shift delivered strong financial results.

$3.5kSteady monthly revenue on Amazon

377Units sold

CR, CTR, ROASCore campaign metrics improved

Steady revenue of $3.5k/month

377 units sold

Clear improvement across core campaign metrics: conversion rate (CR), click-through rate (CTR) and ROAS

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