FootwearGoogle kept charging more for the same clicks, so we capped bids and moved the savings to Meta.
+62%Shopping ROAS in a four-week bid cap test in 2025, on 38% less spend
+17.6%Search revenue in 2025 on 6.6% less spend
Rising click costs, more competition and shifting buyer behavior make paid media harder to scale. We help brands recover lost revenue, steady performance and grow profitably on Google, Meta, Microsoft Ads and more.
We run search, shopping, social and retargeting campaigns for retail and DTC, healthcare, financial services, SaaS and app brands. A senior strategist sets the plan, and our AI agents check every account daily, so the plan adapts to your goals each week. When Chan Luu launched Ready-to-Wear, its own Meta catalog set returned 5.80 per ad dollar in Q2 2026.
FootwearGoogle kept charging more for the same clicks, so we capped bids and moved the savings to Meta.
Fashion jewelryHalf the Meta prospecting budget went to static images, which returned less than catalog ads, so we moved it into catalog sets for best sellers and Ready-to-Wear.
Mobile IVThe account leaned on broad match, so we split campaigns by state, moved to exact and phrase match and bid for booked appointments.
The same six checks run on every channel we manage, from Google, Meta and Microsoft Ads to Criteo and Pinterest, and each channel is assessed on the orders or leads in your own records.
Anything broken flagged within a day.
Spend on the searches and people worth paying for.
Product ads matched to what you have in stock.
Ads refreshed on evidence, not on a calendar.
Conversion data you can plan budget on.
What changed, what it did and what comes next.
Before you change anything, our paid media team goes through your accounts the way it does when it takes one over, and checks each finding against your sales or lead data. We reply within one business day of your request.
View access to Google Ads, Meta, Microsoft Ads and GA4, plus your store or CRM data if you can share it. The audit is for brands already spending on Google or Meta.
How many of your products can actually show in Shopping and Performance Max, how much Performance Max spends on your own brand name, brand searches lost to budget, and campaigns or sister sites bidding on the same search. On Meta, the split between new and past customers, markets mixed into one campaign, and single ads that hold the budget without earning it.
A report that shows where you stand by market and year and the months each account ran no ads. It ranks the Google and Meta findings by the money involved and says what to change first. The audit is yours to keep, whether or not you hire us.
Works Like Your In-House Team
We start by agreeing on your goals and the strategy to reach them. Your strategist then joins your weekly meetings, works from a shared backlog with your marketing team and stays in touch between meetings, with an account manager and channel specialists behind them when something breaks.
Guiding Brands Through Recovery
We have helped brands of every size, in retail, healthcare and financial services, recover from steep drops in performance. We find the root cause first, steady the account, then build a plan that grows audience and revenue across channels.
Business Results Over Vanity Metrics
We agree with your team on the source of truth, whether that is your store, CRM or booking system, and measure every channel against it. Each weekly report marks last week's changes as a win, a loss or too soon to judge, on your numbers rather than platform dashboards.
Paid Media Planned With the Rest of Your Funnel
We look at how paid fits your whole marketing mix, not only the channels we run. When the ads expose a page that loses visitors, a product with spend and no sales or a category with no search presence, we suggest the fix and hand it to our conversion or SEO team, or to yours.
"CBI has been an amazing partner for us and I am looking forward to another great year with them. They not only have a deep understanding of up to date strategies in PPC, UX, analytics, and merchandising, they tailored a very detailed strategy for our unique business and customer that is working out amazing. We saw immediate results once we switched to CBI, and are now enjoying large gains due to the long-term strategies they suggested."
BRYAN DEMARANVILLE
CEO - Chan Luu
"I urge you start communicating with CB/I Digital immediately when you're ready for fast rapid growth. Mike and CB/I team are going to take you there! We're moving fast and driving growth from both top and bottom of the funnel for Hammitt, thanks a lot Mike and everyone at CB/I!"
TONY DROCKTON
Founder - Hammitt
"What really sets CB/I apart is that they truly understand our business and brand. They're responsive, strategic, and always proactive. We trust them completely and consider them an extension of our internal team."
RON KENIGSBERG
Founder - Miz Mooz
"Wowza was struggled with an over worked and over analyzed Adwords account. CBI came in restructured our account and the results have been astonishing, our interaction rate and conversions are up while keeping the cost down. I would highly recommend them to any company no matter how advance their digital strategy is."
GEORGE STURGIS
Senior Manager of Demand Generation - Wowza Media Systems
"CB/I Digital have been executing SEO and paid advertising campaigns for Union Savings Bank, and we are delighted with the results. CB/I team has deep digital expertise, is action-oriented, and very dedicated to deliver great work. We look forward to continuing our digital success with them."
MELISSA R. MACCAULL
VP/Director of Marketing - Union Savings Bank
Send us your website and the channels you run, and tell us where your sales are recorded. A senior strategist will take the first call.
Get Your Paid Media AuditCopyright © 2026 CB/I DIGITAL INC. All rights reserved | Privacy Policy
