Union Savings Bank

Union Savings Bank is the largest regional bank in Connecticut. They came to CB/I ahead of the launch of a new website in order to manage their paid advertising and SEO during a critical time.

Launch site

Union Savings Bank’s story

Union Savings Bank, established in 1866, is a $2.4 billion mutual bank dedicated to providing excellent service to its customers and communities.

In the past six years alone, Union Savings Bank and the USB Foundation have contributed more than $6 million back into our communities and volunteered thousands of hours to local non-profits.

“Mike Le and his team at CB/I Digital have been executing SEO and Google/Facebook advertising campaigns for Union Savings Bank for over a year, and we are delighted with the results. CBI team has deep digital expertise, is action-oriented, and very dedicated to deliver great work. They have an ultimate focus on driving business results for both consumer banking and business banking products instead of vanity campaign metrics. They provide thorough analysis and explanation for any questions we have. CB/I is fast, responsive and easy to work with, and we look forward to continuing our digital success with them.”

Melissa R. MacCaull - VP/Director of Marketing

Union Savings Bank

Organic Search Traffic grew +61% affter launching

After overhauling their entire SEO strategy and reoptimizing a large library of existing content, organic traffic grew +61% in the first month after launch.

Strong Paid Prospecting Offsets Drops in Direct and SEO

B2C checking account campaigns also saw strong gains, with cost per “Open Now” lead cut in half compared to the year before. These campaigns generated - on average - 100 new, high quality account leads every week, showing that the strategy wasn't just more efficient, but also very effective.