Hammitt

Strengthen the growth momentum for a luxury handbag brand.

Launch site
  • Services
  • Paid Advertising
Hammitt’s story

Hammitt - A luxury leather handbags brand that has surprised and delighted consumers since 2008, with the focus on functionality, stand-out design, and client-focused with the lifetime promise.

Revitalizing the slowed down growth and expanding saturated loyal customer base
+10%
Revenue

After a disappointing Q4 2020 revenue with large ad spend, Hammitt decided to partner with CBI Digital to revive the growth momentum.

CBI set a straightforward growth goal: If we consistently grow revenue +10% month over month, we will double online revenue within 12 months.

We go strong with paid prospecting to acquire NEW users with Facebook prospecting, Google Smart Shopping, Youtube and Criteo, while maintaining a healthy blended ROAS to ensure sustainable business.

Hammitt gets into a strongest growth track ever

Within 9 months, CBI helped Hammitt achieve tremendous growth 243% in revenue YoY, in which September 2021 revenue is more than 3x higher than January revenue.

Increase 50% orders on Google Shopping.

During the same period, CB/I grew orders and sales 104% (2.04x) for Google Shopping as compared to the same period in 2020 as well as 50% orders.

+104%
Revenue
+50%
Orders

After partnering with CB/I, Hammitt's revenue grew continuously for nine months.

Doubled Facebook revenue increase up to 175.9%

For Google Search Ads, CB/I leverages our proprietary Playmaker AI SaaS to automatically optimize bidding costs to achieve higher revenue and better ROAS.

Between January and August of 2021, CB/I’s Playmaker AI grew Hammitt’s paid search revenue by 18.2% compared to the previous year, while decreasing ad spend with optimized CPC bidding.

+175.9%
Revenue
+136.7%
Orders
CB/I Digital 401 Park Ave South, 10th floor New York, NY 10016 (646) 688-4899