ChanLuu

Chan Luu, a prestigious designer jewelry brand, hired CB/I to manage SEO, Google and Facebook channels, replacing a well-known agency out of frustration with their passive, “set-it and-forget-it” approach.

Launch site
  • Services
  • SEO
  • Paid Advertising
ChanLuu’s story

At the time CB/I took over, Chan Luu was suffering from a major drop in traffic and revenue from direct and organic channels as interest and orders from existing users plummeted.

Chan Luu looked to CB/I’s deep expertise on revenue growth to help reverse the trends and put the brand back on track for growth.

“CBI has been an amazing partner for us and I am looking forward to another great year with them. They not only have a deep understanding of up to date strategies in PPC, UX, analytics and merchandising, they tailored a very detailed strategy for our unique business and customer that is working out amazing. We saw immediate results once we switched to CBI, and are now enjoying large gains due to the long-term strategies they suggested.”

Bryan DeMaranville, CEO
CHANLUU
Paid Search Sales Up +47% with Playmaker AI

In the first 6 months of 2020, CB/I’s Playmaker AI increased Paid Search revenue +47% compared to the same period in 2019, while reducing spend with optimized CPC bidding.

+47%
Revenue
-44%
CPC
+83%
ROAS
Smart Shopping Doubled Users with ROAS 10:1

During the same period, CB/I grew orders and sales 250% (3.5x) for Google Smart Shopping as compared to same period in 2019, while only increasing cost by +30%

+250%
Revenue
+167%
ROAS
+262%
Order
Facebook Boosted New Traffic +150% YoY

CB/I focused Facebook campaigns on expanding new users for Chan Luu. In 2019, our strategy increased traffic +150%, and grew revenue +54% YoY while maintaining the same ROAS; bringing both revenue and new potential customers.

+54%
Revenue
+150%
ROAS
+56%
Order
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