Miz-mooz

CB/I Digital helps Miz-Mooz re-platform to Magento 2 Commerce Cloud in 14 weeks. Besides, CB/I helps Miz-Mooz grow revenue by acquiring NEW users with Facebook prospecting & Smart Shopping.

Launch site
  • Services
  • SEO
  • Paid Advertising
  • Magento Ecommerce
Miz-Mooz’s story

MIz-mooz.com (MM) is New York-based premium footwear brands Distribute to Nordstrom, Walmart, DSW, multiple retail locations, 3 E-commerce sites. Miz-Mooz owns 3 brands, Miz-Mooz, AS98, Aro, & a retail site Infinity Shoes.

With the increasing difficulty of wholesale B2B and physical retail, Miz-Mooz relies on E-commerce as their main growth strategy, and asked CB/I to manage its SEO, Google and Facebook paid channels.

“CB/I is the long-time partner we trusted to re-platform to Magento 2 Commerce Cloud, with 3 brands, B2B, B2C and an expansion to Europe planned. Their team was able to find solutions for any technical challenges that came up, integrating multiple software solutions, including complex integration with our wholesale ERP, in a timely manner and consistently beating delivery deadlines. In addition, CB/I helped us achieve significant growth in SEO and PPC with their deep performance marketing expertise, providing an end-to-end solution that grew our YoY sales +50%.”

Ron Kenigsberg - President
Miz-Mooz
Paid Search has ROAS 68:1 with Playmaker AI

CB/I’s proprietary AI solution, Playmaker, helped Miz-Mooz triple paid search revenue, while lowering CPC and CPA, thereby increasing ROAS from 18:1 to 69:1 in 2019.

+53%
Revenue
+59%
Odders
+74%
Cost
Smart Shopping Doubled Users with ROAS 10:1

CB/I leverages Google Smart Shopping to acquire new customers while maintaining profitable ROAS.

While costs doubled, Miz-Mooz also doubled its users at a healthy ROAS of 10:1, helping the brand increase Ecommerce revenue +52% in 2019 vs 2018.

+93%
Revenue
+95%
Odders
+14%
Cost
Facebook YoY +116% Users and +135% Revenue

Facebook is also a strong prospecting channel to expand new customer base. In 2019, we scaled up Facebook traffic +116% at a CPC of only $0.55, grew revenue +135% YoY, while ROAS stayed at 5:1.

+297%
Revenue
+252%
Odders
-23%
Cost
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