Uncle Todd's

Scaling Eco-Friendly Home Care on Amazon to $100K+/Month

Uncle Todd’s is an eco-friendly home care brand specializing in natural, effective solutions for everyday household problems. They focus on delivering sustainable products while competing in a highly saturated Amazon marketplace.

The Challenge: Uncle Todd’s faced thin margins and high CPCs when competing against other household brands. They were wasting ad spend on broad, saturated keywords, leaving them dependent on inefficient auto-campaigns.

Our Solution: We deployed a micro-niche, data-driven approach, expanding targeting from just 4 to 308 precision targets and restructured 3 campaigns into 40 highly segmented ones. By focusing on low-competition, long-tail keywords (e.g., "boot odor eliminator for men"), we captured high purchase intent at lower costs.

The Results:

• Rapid Growth: Scaled paid revenue by 346% in just one month.
• Massive Scale: Achieved a consistent ROAS, allowing campaigns to scale and create profitable growth over time.
• New Revenue Milestone: Total monthly revenue surpassed the six-figure mark within 5 months, setting the brand on a trajectory toward seven-figure annual revenue.