Flip-It Cap
Doubling Ad Revenue & ROAS for a "Shark Tank" Product.
Doubling Ad Revenue & ROAS for a "Shark Tank" Product.
Flip-It Cap is an innovative product designed to help users get every last drop out of bottles with ease. The brand focuses on simple, practical solutions, but needed a more efficient Amazon advertising strategy to unlock its full growth potential.
Flip-It Cap struggled with a chaotic structure with over 1,800 campaigns blending broad, phrase, and exact matches. Irrelevant targeting drained their budget, and they completely missed opportunities to target competitor products.
We streamlined the account down to 86 highly focused campaigns across 4 core categories. We launched a massive 5,206-target strategy, dedicating 40% to direct ASIN targeting in order to take market share from competitors and complementary products like Eucerin and Nivea.
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