Vinamit USA

Overcoming FBA Margins & Launching a Global Grocery Brand

Vinamit is a global grocery brand specializing in high-quality dried fruit products made from natural ingredients. Known for bringing Vietnamese agricultural goods to international markets, the brand focuses on healthy snacking while navigating the challenges of scaling on Amazon.

The Challenge: Vinamit launched multiple dried fruit lines on Amazon but faced a critical profitability hurdle. FBA fees consumed 50–60% of their selling price. Furthermore, 75% of their revenue relied heavily on just two hero products, creating high stockout risks.

Our Solution: We completely redesigned the storefront, executed strict SEO listing optimization, and launched aggressive initial ad campaigns to gather vital customer data. We also implemented a strict 12-month P&L tracking system to pinpoint exact profitability metrics.

The Results & Strategic Takeaways:

• Initial Traction: Revenue hit over $13K in the first month with a steady 30% MoM growth rate, doubling ROAS.
• Bundling to Offset Amazon FBA: As lower-priced items were difficult to scale, we suggested to create bundled packages which increased AOV, revenue, and profit margins despite FBA fees.