Naked Cashmere
CB/I Digital's SEO program grew non-brand clicks for Naked Cashmere 118% year over year and took "cashmere cardigan" from #19 to #1 on Google.
CB/I Digital's SEO program grew non-brand clicks for Naked Cashmere 118% year over year and took "cashmere cardigan" from #19 to #1 on Google.
CB/I Digital's SEO program grew non-brand clicks for Naked Cashmere 118% year over year and took "cashmere cardigan" from #19 to #1 on Google.
Naked Cashmere is a premium cashmere brand for women and men. Its 100% cashmere comes directly from free-roaming goats in Inner Mongolia, is hand-combed and ethically traded, and is knitted with a fully fashioned technique that leaves no fabric waste.
The move to a JavaScript-heavy site broke how Google read Naked Cashmere's pages, and the brand's organic search performance took the hit.
CB/I Digital first rebuilt the site so Google could crawl and read it again. With that foundation in place, we ran an SEO program focused on non-brand search.
Copy that matches how shoppers search for cashmere styles.
New titles and descriptions across all category pages.
Content that shows expertise and builds trust with searchers.
Markup that helps products stand out in search results.
Results from the SEO program that followed the rebuild. Year-over-year comparisons use the same period one year earlier.
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