Isabel Alysa’s signature tan is known to be the perfect bronzed glow. The brand wanted to give this gorgeous look to not only her clients can feel confident in their skin but also give the opportunity for everyone to feel beautiful and glowing like our celebrities. 
A unique product with incredible quality, but it faces to lack of customers significantly because of the niche market. 
To reach the new customer and improve the revenue, CB/I Digital deployed our proprietary Playmaker AI-based solution to work on Paid Search to optimal bidding cost while keeping the return on ads spend in the highest.
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