Artemest case study: +48% YoY organic

ClientArtemest

IndustryLuxury Home & Design Retail

ServicesSEO & AI Search

Artemest's Story

Artemest is a symbol of luxury, an online retailer specializing in high-end Italian craftsmanship and design. Founded in 2015, Artemest built an exclusive bridge that brings furniture, home decor, lifestyle items and fine jewelry from leading Italian artisans to customers around the world.

Aiming to extend its leading position in the high-end market while optimizing digital marketing costs and building sustainable revenue, Artemest partnered with CB/I Digital to carry out an in-depth SEO strategy.

SEO Focused on Technical Fixes Alone

Artemest's biggest challenge was that its previous SEO strategy focused only on technical issues and overlooked the key revenue drivers: quality content and on-page optimization to rank for keywords with high purchase intent.

The old approach failed to tap the real potential of product category pages, the main place where conversions happen. Artemest needed a partner able to shift the mindset from fixing technical errors to a complete SEO strategy aimed at business performance.

Content and On-Page SEO for Luxury Buyers

CB/I Digital carried out a strategic overhaul that went beyond technical work, focused on enriching and optimizing the content experience.

Shifted the SEO focus toward high-quality content SEO additions written in the language and around the needs of luxury customers
Ran in-depth on-page optimization for category pages, the pages with the highest conversion potential
Targeted keywords with clear purchase intent using terms such as "Italian", "luxury", "unique" and "high end" to attract the right audience

Traffic Growth and Top 10 Luxury Rankings

Combining technical expertise with a deep content strategy produced strong growth.

+48%US organic traffic YoY

+27%US organic traffic vs. before optimization

3 to 4xOrganic traffic to key category pages YoY

#60→#5

"high end end tables"

#41→#10

"designer side tables"

#12→#9

"luxury side tables"

#18→#10

"unique ottomans"

#12→#8

"luxury wall sconces"

#43→#11

"elegant wall sconce"

US organic traffic up 27% compared with the period before optimization and up 48% YoY

Key product category pages grew organic traffic 3 to 4 times YoY

New content quickly ranked for new related keywords: unique sideboards (#7), italian sideboards (#8) and high end barstool (#5)

Want results like Artemest's?

Tell us about your business and we will show you where growth is hiding.

Talk to Our Team