Established in 1999, Ippolita, a luxury jewelry brand, embodies the artistry and craftsmanship of Italian-inspired designs. In October 2023, Ippolita partnered with CB/I Digital, aiming to double its annual revenue from $5M to $10M and boost website organic traffic for the fourth quarter.

Ippolita, despite its premium materials and high Average Order Value (AOV), struggles with a scant product inventory. The brand faces an overcrowded market teeming with rival retailers. Furthermore, Product Detail Pages (PDPs) have an edge over Category pages in search rankings, while non-brand keywords are fiercely contested in the industry.

• Cost Efficiency: Implement the specialized Playmaker AI technology to meticulously manage and minimize advertising expenditures.

• Campaign Refinement: Methodically restructure campaigns for Google and Meta to enhance targeting and performance.

• High-Value Focus: Strategically concentrate on products with a substantial Average Order Value (AOV), ranging from $700 to $3000, to amplify profit margins.

SEO Optimization

Prioritize Product Detail Pages (PDPs) for optimization to bolster traffic through strategic use of non-brand keywords, enhancing visibility and search ranking.

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