Tilit case study: +179% organic revenue

ClientTilit

IndustryFashion & Workwear

ServicesSEO & AI Search, Analytics & CRO, AI + Machine Learning

Tilit NYC's Story

Since the partnership began in Q2 2025, Tilit NYC has carried out a full digital restructuring to reverse a long decline in organic search traffic. The core goal was to move to an "AI-ready" ecosystem and optimize its main product groups.

Traditional SEO in a Generative Search World

Tilit NYC's biggest challenge was a traditional SEO mindset that no longer fit the fast growth of generative search.

The old approach focused heavily on keyword density and narrative descriptions, while technical SEO was handled separately. This produced "flat" data that AI models struggled to interpret, so the brand was rarely cited in Google AIO or ChatGPT despite its high product quality. Ranking product detail pages (PDPs) were also hidden as soon as they went out of stock, which held back non-brand traffic. Even as average rankings clearly improved, product pages lost traffic (-6% QoQ and -45% YoY).

Technical, Content and AI Workflow Overhaul

CB/I Digital improved the technical foundation and information architecture and moved content toward Generative Engine Optimization (GEO).

Optimized Core Web Vitals for category pages and expanded the site structure with categories based on user intent
Rolled out UX improvements across all PDPs (image size, reviews, checkout bar) to lift conversion rate
Converted PDP content from narrative to structured data with clear specifications and bullet points
Implemented Entity Schema on category pages so AI can recognize Tilit NYC as an authority
Automated work with refined prompts: Strategic Product Description Architect, Precision SEO Meta Agent and a Standardized Title Framework
Built automated reporting that pulls GSC and GA4 data through the API for real-time strategy adjustments

Organic Revenue Up 179% YoY by Q4 2025

By Q4 2025, the strategy delivered gains across every metric.

+179%Organic revenue YoY, Q4 2025

+82%Organic revenue QoQ

+36%Organic clicks QoQ

+4.8Average positions, category pages

#5→#2

"Chef pants"

#8→#1

"Chef clothes"

#38→#2

"Custom chef apron"

#4→#2

"Chef shirts"

Organic clicks up 36% QoQ and 15% YoY

Organic revenue up 82% QoQ and 179% YoY

CTR improved significantly thanks to higher average positions

Category pages gained 4.8 positions in average ranking

Cited consistently in Google AI Overviews (AIO) and ChatGPT, recognized as a "Source of Truth" by AI search engines

Want results like Tilit's?

Tell us about your business and we will show you where growth is hiding.

Talk to Our Team