Insights

Set DTC ROAS targets from what a new customer earns over 60 to 90 days, hold retargeting and brand search to higher targets, and adjust for incrementality.

10/27/2026

Mike Le

How much revenue AI search drives for ecommerce in 2026, its share of sales, how it converts against organic, and why measured numbers run low.

10/27/2026

Mike Le

The second order is usually won in the first 90 days. Time reorder prompts to the product, fix delivery and returns, and track cohorts in Shopify.

10/27/2026

Mike Le

How to run an AI visibility audit for a Shopify store, covering crawler access, Catalog and Merchant Center eligibility, a prompt baseline and a fix list.

10/27/2026

Mike Le

Is AI search worth it for a DTC brand? The return, the cost, a realistic timeline and a quarterly test a CFO will accept.

10/27/2026

Mike Le

Why revenue-based bidding misallocates DTC ad spend, which Google and Meta controls help, and a weekly routine for budgeting by margin and stock.

10/27/2026

Mike Le

SMS pays for a short list of triggered texts. See what a message costs, the consent and quiet-hour rules, and a break-even worksheet for your own program.

10/27/2026

Mike Le

Why ChatGPT and other assistants quote wrong prices and stock for your products, where the wrong facts come from, and how to fix the sources you control.

10/27/2026

Mike Le

What a DTC brand gains and gives up when shoppers check out inside Google AI Mode and Gemini, from customer data and attribution to consent and loyalty.

10/27/2026

Mike Le

When a DTC brand should run an incrementality test, when it has the data for marketing mix modeling, and how to run a geo holdout without a big budget.

10/27/2026

Mike Le