Insights

What breaks when a DTC brand moves to Shopify, from redirects and customer logins to Merchant Center IDs and Klaviyo flows, with a launch checklist.

10/27/2026

Mike Le

Klaviyo flows earn far more per message than campaigns. Audit core flows, mail engaged segments, meet Gmail and Yahoo rules and read attribution with care.

10/27/2026

Mike Le

What agentic commerce means for DTC brands, how AI agents shop, what the ACP and UCP protocols do, and which Shopify settings and product data decide it.

10/27/2026

Mike Le

The dozen metrics a DTC leadership team should read weekly, led by Shopify revenue and MER, and why platform ROAS belongs in the monthly review.

10/27/2026

Mike Le

How to track AI assistant traffic and orders with GA4's AI Assistant channel, Shopify's agentic reports and Search Console, and why the numbers differ.

10/27/2026

Mike Le

Ad prices, saturation, creative fatigue and lost signal all raise CAC. Find which one moves in your Shopify and ad data, and fix it before touching bids.

10/27/2026

Mike Le

AI assistants often favor Amazon and big retailers in 2026, but less than many assume. What the data shows and what a DTC brand can change.

10/27/2026

Mike Le

How a $5M to $50M DTC brand chooses between in-house staff, an agency and a fractional CMO, with costs, fit, risks and what AI tools still cannot do.

10/27/2026

Mike Le

What generative engine optimization means for online stores, how AI assistants pick sources, how GEO compares with SEO and AEO, and what evidence exists.

10/27/2026

Mike Le

How ChatGPT, Google AI Mode and Perplexity change the way shoppers find products, and whether AI search is a threat or an opportunity for Shopify brands.

10/27/2026

Mike Le