Insights
Digital Insights, Experiences, and Updates
Plan BFCM 2026 backward from the customers you want next year, with margin floors, ad pacing around platform learning, email warm-up and a cohort review.
10/27/2026
Flat DTC sales on rising ad spend have a cause you can find. Check the market, revenue parts, new and returning customers, measurement and stock.
10/27/2026
Platform ROAS cannot tell a CFO what ad spend earned. Report contribution margin, MER and acquisition cost from store data, and test with holdouts.
10/22/2026
A DTC growth audit should show where revenue leaks, what to stop now and what to fix first, built from your sales, margin and stock data.
10/22/2026
Judge a DTC growth agency on profit from your store's data, who runs your account and what it would fix first. Questions to ask before you sign.
10/22/2026
How banks earn AI citations on YouTube, LinkedIn, industry publications and forums, and the compliance rules each channel carries.
10/07/2026
What ChatGPT, Perplexity and Google's AI features cite for banking questions, how sources shift by product and place, and where a bank's effort counts.
10/05/2026
How to measure a bank's visibility in ChatGPT, Perplexity and Google AI Overviews, which KPIs to track by product, and what tools can and cannot do.
10/02/2026
Where AI search meets Reg Z, Reg DD, UDAAP and FDIC rules, and how banks keep passages accurate when an AI answer quotes them on their own.
10/01/2026
Agency or in-house, what drives the cost, what to put in the RFP and how to score an AEO agency. A checklist for bank marketing leaders.
09/22/2026
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