Insights

Move from Magento to Shopify without losing revenue using dated phases, a peak freeze, a full redirect map and a weekly plan to a February 2027 launch.

10/27/2026

Mike Le

How to make Shopify product pages readable to AI crawlers, keep Product schema accurate, decide which AI bots to allow and handle llms.txt.

10/27/2026

Mike Le

Organic traffic can fall while rankings hold. Check demand and reporting changes first, then AI Overviews and page layout, and split clicks by page type.

10/27/2026

Mike Le

Should a DTC brand hire in-house or use an agency? Price the full cost of a hire, pick which functions to own or hire out, and manage an agency on results.

10/27/2026

Mike Le

Judge a CRO agency by its full test log, losers included, how it sizes samples and stops tests, and whether it measures winners on revenue per visitor.

10/27/2026

Mike Le

How DTC brands can choose an ecommerce marketing agency, with questions to ask, what partner badges prove and contract terms to insist on.

10/27/2026

Mike Le

How ChatGPT Shopping and Google AI Mode pick products, from catalog eligibility to listing facts, and how a DTC brand can measure its share of answers.

10/27/2026

Mike Le

Get a Shopify brand ready for AI shopping agents in the right order, from channel settings and product data to the policies agents read and measurement.

10/27/2026

Mike Le

The median Shopify store converts about 1.4% of sessions. See where orders leak before checkout and fill in a funnel leak table by traffic source.

10/27/2026

Mike Le

What published surveys show about SEO retainer prices, why none covers ecommerce or GEO work, what drives cost for a store and how to compare quotes.

10/27/2026

Mike Le