Insights

Full-service Amazon partner, PPC-only firm, ads software or an in-house team? What each option covers for a manufacturer launching on Amazon US.

11/02/2026

Mike Le

How long it takes to reach $1 million on Amazon US, set out as 6, 12 and 24 month scenarios a P&L can test, and why no partner can guarantee it.

11/02/2026

Mike Le

What an Amazon US launch audit should show before you sign, from top sellers and fees to a P&L with a break-even month, and the first 90 days.

11/02/2026

Mike Le

Where to find Amazon growth partners, how to shortlist three, a scorecard to compare them, and why an audit of your catalog is the final test.

11/02/2026

Mike Le

Plain definitions of the DTC growth terms founders hear most, from contribution margin and MER to GEO and agentic commerce, and the decision each drives.

10/28/2026

Mike Le

Amazon ties ads to the Featured Offer and stock, so listings and ads need one owner. Plus what aggregators and accelerators are and a task ownership table.

10/27/2026

Mike Le

How to measure a DTC brand's AI search visibility with a fixed prompt set, mention rate and share of voice across repeated runs, and a quarterly cadence.

10/27/2026

Mike Le

How Shopify brands get products into ChatGPT and Google AI Mode through Shopify Catalog and Merchant Center, which feed fields matter and how to check.

10/27/2026

Mike Le

What the evidence says about Amazon cannibalizing DTC store sales, how to align prices and range across channels, and how to measure total brand sales.

10/27/2026

Mike Le

A good ROAS for a DTC brand starts from breakeven, one divided by margin. Benchmarks by channel, ROAS versus MER, and how to set defensible targets.

10/27/2026

Mike Le