The Ready State

Founded by renowned physical therapist, strength & conditioning coach, and New York Times bestselling author Dr. Kelly Starrett, The Ready State is an online platform featuring one of the most comprehensive collections of guided movement, mechanics, and mobility instructional videos. 

 

Their current mobile app, though, was not meeting expectations, so they came to CB/I to develop a new product that would deliver an improved, more customizable video experience and an interactive mobility test to help users get started with the program.

 

CB/I is currently working on a top-to-bottom redesign of the app that addresses many of the current performance issues, adds important features, and improves integration between the app, desktop platform, and online marketplace.