Published November 9, 2026
The client story on the second page of the deck says "300% growth" in large type. There's no date under it, no starting point and no word on what grew. Whether that's clicks, leads or revenue, you can't tell from the page.
You're about to commit a year of ad budget partly on the strength of that page. If the number turns out to be clicks in one city during a holiday week, you'll find out after the money has gone into your accounts.
The results a mobile IV marketing partner should show are dated results from IV businesses like yours, each with the period it covers, the baseline it's compared with, the city or state it comes from, and what was counted, ideally completed and paid treatments. Anything less is a claim you can't check, however large the number.
A mobile IV marketing partner should show you results from IV businesses, not only from dentists or med spas, and each one should say when it happened, what it's compared with, where it happened and what was counted.
The period matters because your demand moves with the seasons. A month in December set against a month in summer can flatter a campaign that did nothing special. A quarter compared with the same quarter a year earlier takes most of the season out, which is why you should look for wording such as "Q3 2026 against Q3 2025".
The baseline matters because percentages grow fastest from nothing. A 300% rise from a handful of bookings in a city the client had just opened is real, but it tells you little about what the partner would do with your established market.
The place matters if you run more than one city. The count matters most, because a lead and a paid visit are not worth the same to you.
Ask every candidate for their best IV result, then write the period, baseline, place and count next to it. Ask for whichever ones are missing before your next meeting.
You read a mobile IV case study by checking each claim against the question it leaves open, then asking the partner to fill the gap. Most of what you'll read isn't false. It's incomplete in ways that happen to help the seller.
| What the claim says | What to ask | What a good answer includes |
|---|---|---|
| A percentage with no date | Which months, against which months? | Matching periods, such as a quarter against the same quarter last year |
| Growth in "conversions" | Which action was counted, and how often per click? | Booked appointments or completed treatments, counted once each |
| More bookings | What happened to spend in the same period? | Spend next to bookings, so you can see the cost per appointment |
| A result for "the brand" | Which states or cities? | A split by market, with the weaker ones shown too |
| A big lift after the partner started | What else changed then? | A dated log of changes, with the weeks before and after compared |
The conversion row catches more owners than any other. In Google Ads, the "Every" setting counts every conversion that happens after an ad interaction, per tracked action. If the tracked action is a tap on the phone number or a visit to the booking page, one patient can count several times. For leads, Google suggests counting one conversion per ad click, which it calls "a good choice if you're not interested in the number of sales." A case study that reports conversions without saying which action, or how it's counted, can be telling you about button taps.
Spend is the second trap. If appointments rose while spend rose faster, each appointment cost more, and that's a result you'd want to know about before you sign.
Run one client story from each candidate through the questions in the table, and see which partner fills your gaps without being asked twice.
The partners with real results from multi-city mobile IV companies are the ones who can show them split by state or city, and that split is the quickest way to find them. One blended number for the whole business doesn't prove anyone has run more than one market.
Owners in online forums say they've interviewed firms that admitted, when pressed, to having barely any clients in their field. Published ranking lists don't settle it either, since some are written by a marketing firm that ranks itself.
Multi-city proof needs a different shape from single-clinic proof. When you run several cities, the question isn't whether marketing worked on average. It's whether the partner can tell which markets are carrying the rest, and what they did in the city that lagged. If the total is all a partner reports, a weak second city can go unnoticed for a year.
A good answer here names the states or cities, gives a result for each, and admits where a market didn't respond. A red flag sounds like "across everyone we work with, the average is...", because an average across businesses tells you nothing about yours.
Ask for one result from an IV business operating in more than one state, broken down by state, and ask what happened in the weakest one.
Results should be counted as close to the completed, paid treatment as the partner's tracking can reach. Your nurses are paid for treatments, and your revenue comes from them, so a result counted further up the funnel is a step removed from your business.
The steps between an ad and revenue are where IV results leak. A booking can fail verification, fall outside the service area, find no nurse free for the slot or be cancelled by the patient. A partner reporting leads counts all of those as wins. One reporting completed treatments has to have matched each booking to what happened next, which takes work in your booking and payment systems, not only in the ad platform.
So ask where the numbers came from. Results drawn from the ad platform alone show what the platform saw. Results drawn from your booking, dispatch and payment systems show what your business saw. Measuring mobile IV marketing by treatments walks through how those funnel steps are tracked and how to tell whether a partner is working once you've hired them.
When a candidate shows you a result, ask whether it came from the ad platform or from the client's booking and payment records.
You check a partner's proof before you sign by asking to see it where it lives, in a live account or a dated report, and by asking about the results that didn't go well. A partner confident in its work won't mind either request.
Start with the proof page itself. Google's own questions to ask before hiring an SEO include "Can you show me examples of your previous work and share some success stories?", and the examples you're shown should carry dates, ideally recent ones. Then ask for a reference you can call at a business similar to yours, and ask that reference what changed in their reporting after the partner started, not only whether they're happy.
Ask, too, for a failure. Every partner who has run IV accounts for long enough has had a city that didn't respond or a campaign that spent without booking. How they describe it tells you whether they look at results honestly. If the partner shares only successes, ask how it handles work that falls short.
Proof is one part of a larger choice. What to look for in a mobile IV marketing partner sets out what the work should cover across channels, health ad rules and multi-city reporting, so the results you check line up with the work you'd be buying.
Whoever you hire should leave you able to make the same checks on your own results every month. Our page on digital marketing for IV therapy businesses shows each result with its period and channel, so you can test ours the same way. Ask each candidate for a sample monthly report, and look for the same period, baseline, place and count you asked for in their case study.
We track every booking through verification and nurse dispatch to the paid treatment, so the results we report are counted where your revenue is.
Best Use of AI in a Client Campaign
Winner, 2025 US Agency Awards
The audit takes each city you serve and shows where bookings are lost on the way to a paid treatment, so you have your own baseline before any partner starts. Expect a reply within 1 business day, then the finished audit within 10 business days once your access is set up.
Get Your Mobile IV Growth AuditIt can be a fair start when a partner hasn't yet connected your booking system. Treat it as an early signal and agree a date by which reporting moves to appointments and paid visits.
Many clients won't allow raw figures to be shared, and that's reasonable. Percentages with a period and a place protect the client and still let you judge the work. A partner unable to share even that much is asking you to take them on trust.
Our IV page carries dated results by channel and a quarter-by-quarter timeline for one mobile IV client. On a call we can explain how each figure was measured and what it was compared with.
Partly. Clinics and med spas share the health ad rules, but a mobile business also has to match bookings to nurses on shift across service areas. Ask how a clinic result would translate to the way you operate.
Mike Le
Co-Founder, CB/I Digital and Conative AI
Mike Le co-founded CB/I Digital in New York in 2007 and has helped brands grow through search, paid media and data ever since. He started the agency's AI team in 2019 and later started Conative AI. He writes about how customers find and choose brands now that AI answers sit between them and the search results.
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