Running SEO/PPC campaigns to boost online art class bookings for #1 rated art school in NYC
The Art Studio NYC offers No.1 rated art classes in New York City for every age and artistic level, with uniquely created classes for learner’s needs and interests.
The main objective of the website http://www.theartstudiony.com/ is to drive more art class bookings online.
This E-commmerce website is built with Adobe Catalyst platform, and was re-launched in 11/2015. However it had multiple issues after relaunch, including missing E-commerce trackings, slow site speed, and low SEO performance.
CB/I Digital was hired to optimize both SEO and Paid Media campaigns to boost online sales through organic search and paid ads, and enhance User Experience through Web Analytics and user behavior analysis.
CB/I fixed E-commerce tracking for TheArtStudioNY.com in Adobe Catalyst to measure sales performance from each digital channel. Aimed with correct data, we did a full SEO/Paid Media audit to reveal various SEO issues and optimized SEM campaign settings.
Currently, CB/I is implementing the changes to both SEO, SEM and Remarketing campaigns with very promising results.