TalentNet case study: traffic 37% above KPI

ClientTalentNet

IndustryHR Consulting

ServicesSEO & AI Search

TalentNet's Story

To strengthen its position as a leading HR consulting firm in Vietnam, Talentnet decided to move its website to a new design. In the process, it partnered with CB/I Digital on a strategy centered on SEO services.

The strategy aimed to improve business results through performance marketing and enhance user experience, while preserving Talentnet's core values and nearly 20 years of experience.

A One-Month Migration With 1,600 Articles

Time was the biggest challenge: just 1 month to complete the website redesign. CB/I Digital had to preserve more than 1,600 existing bilingual English and Vietnamese articles while updating and refreshing the content. Right after the redesign was complete, the team went on to build a content strategy focused on the B2B market to reach the right target customers.

Migration Support and AI-Assisted Content

CB/I Digital rolled out a set of performance marketing solutions focused on the website migration and on using AI to optimize content.

Worked closely with the development partner on a smooth migration, checking and fixing technical issues to protect SEO rankings
Updated and optimized existing content to improve visibility
Used AI for keyword research and to create high-quality content that improves rankings
Built a bilingual English and Vietnamese content strategy with a regular publishing schedule and technical SEO standards

Traffic KPI Beaten 2 Months Early

The strategy exceeded its targets and was completed 2 months ahead of the committed deadline.

+37%Website traffic above the KPI target

87.5%Of traffic from organic search

2 monthsAhead of the committed deadline

Website traffic 37% above the original KPI target

Organic search traffic made up 87.5% of total traffic

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