RHIÉ is a featured luxury fashion brand in New York founded by Rie Yamagata. The website RhieStudio.com had very few visitors and sales online, so Rie asked CB/I to help improve SEO and User Experience to boost its online performance.
Rhiestudio.com uses the Shopify platform for E-commerce. Shopify is a solid platform for small E-commerce businesses, however it allows little customization. Therefore, many strong SEO techniques are not applicable on Shopify.
CB/I helped RhieStudio improve SEO in multiple fronts:
- Optimize the organic search result displays in SERP (search engine result pages) with rich snippets and sitelinks.
- Re-do keyword research to target luxury fashion shoppers
- Optimize images for Rhie to ensure best brand images are ranked on top of Google Image search
- Enhance UX to create better shopping experience
- Optimize technical SEO for Shopify,e.g. breadcrumb, speed, to improve Google index and rankings.