LawTrades is a VC-backed legal-on-demand startup that aims to bring lower costs and greater flexibility to business legal services. They partnered with CB/I to grow search traffic and leads to the platform.
Technical Improvements and Content Strategy
CB/I restructured and re-optimized the platform for both on-page SEO, UX and conversion, incorporating extensive keyword research, deep technical fixes and other advanced techniques.
We also created an ambitious content plan, directing LawTrades’ writers to create a steady stream of blogs (20+ pieces per week), which we edited and optimized, to cover all popular legal topics that users typically search for. We also launched new content sections and ideas to highlight key services and legal templates that quickly gain high search rankings
The site tripled their organic traffic (+172%) in only 10 months.
LawTrades also achieved top search rankings for business-driven terms - ranked #1 for “cryptocurrency lawyer” and #2 for “business contract attorney” - and increased search traffic by +172%. SEO drove the most leads to the platform among all digital channels.