iVIVU.com is a hotel booking platform founded in 2010 with a network of over 30,000 hotels worldwide, owned by the Thien Minh Group, an integrated travel and hospitality company generating yearly revenue of over $50 million.

With the goal to provide customers with "A great holiday experience," iVIVU hopes to become the number 1 resort travel platform for customers in the region over the next five years.

However, as competition grew in this vertical, iVIVU came to CB/I Digital to create a solid digital growth strategy.

CB/I deepens SEO strategy with a focus on search experience optimization. Aligning the user experience from the search result, through the booking process to ensure that the journey is seamless and effective, we optimized search results and local SEO, developed a comprehensive content strategy for locations in Vietnam, and made improvements to booking pages.

These efforts helped iVIVU.com not only generate a massive growth in traffic (91%), but also tripled its conversion rate, leading to revenue increasing over 5X in 9 months (+425%).