Garena case study: 8,000 sign-ups in 10 days

ClientGarena

IndustryGaming & Esports

ServicesPaid Advertising

Garena's Story

Garena is a leading provider of digital media and entertainment in Southeast Asia, Taiwan and Hong Kong. With titles such as FIFA Online and League of Legends, Garena has established its position in esports.

Seeking to reach a larger, higher-quality user base and expand its brand promotion, Garena trusted CB/I Digital to run its Google Ads campaign (Remarketing, SEM) for FIFA Online 3.

Reaching the Right Players for a Live Event

Online gaming, and esports in particular, is a fiercely competitive and chaotic market. As part of the FIFA Online 3 marketing campaign, Garena needed to promote the event "Live The Dream, Go to England to Watch the Premier League: Manchester City vs Arsenal" to as many users as possible and raise awareness of the FIFA Online brand.

Attracting event participants was easy. The hard part was making sure participants matched the target audience of FIFA Online 3, so CB/I Digital needed a plan that drew many participants who were also potential FIFA Online players.

A Phased Google Ads Plan for Three Audiences

CB/I Digital worked closely with Garena's team on a plan centered on Google Ads formats, with a clear roadmap and budget allocation.

Used Remarketing, SEM and GDN to reach new potential players
Re-engaged former players who had left the game
Optimized deeply for the existing base of active users
Combined these efforts to raise awareness of the event being promoted

Nearly 8,000 Sign-Ups in Under 10 Days

The campaign met the Garena team's target and widened its reach.

~8,000Registrations in under 10 days

FIFA Online 3Live event campaign

3 audiencesNew, lapsed and active players

Nearly 8,000 registrations in less than 10 days

Expanded reach to new users

Strengthened the publisher's reputation

Want results like Garena's?

Tell us about your business and we will show you where growth is hiding.

Talk to Our Team