CB/I restructured and re-optimized the platform for on-page SEO, incorporating extensive keyword research, deep technical fixes and other advanced techniques that incorporated breadcrumbs and rich snippets, and improved their structured data. We also removed millions of duplicate pages, greatly increasing the ability for bots to index the site and bringing in more traffic.

Additionally, we also do extensive SEO research for product launches, identifying search terms as well as sought after benefits and features around each product category. The insights that come from this process are used not only to optimize product pages, but also to help to inform overall digital strategy and marketing communications.

We successfully relaunched global SEO for Ecommerce in 7 countries including US, UK, France, Korea, Singapore, Thailand, and Hong Kong.