Cellphone City case study: 3-step checkout

ClientCellphone City

IndustryConsumer Electronics Retail

ServicesEcommerce Development, Analytics & CRO

Cellphone City's Story

Cellphone City is a trusted online seller of refurbished cellphones through eBay and its own Magento ecommerce site.

Cellphone City has always aimed to deliver a great online shopping experience on desktop and mobile across every platform it uses. To date, the store has received 414,000 reviews on eBay.

A Complex Checkout and Unoptimized Key Pages

Checkout on the Cellphone City website took many complicated steps. On top of that, the design of key pages such as the homepage, category pages and product detail pages had not been optimized.

Desktop and Mobile Redesign With a Shorter Checkout

CB/I Digital redesigned the ecommerce website for both desktop and mobile.

Rebuilt the site with a professional design for desktop and mobile
Validated the redesign through usability testing
Simplified checkout from 7 steps to 3 steps or fewer

Positive Usability Scores and a Faster Checkout

The redesigned site performed well with real users, and Cellphone City's business results moved in a positive direction.

7 to 3Checkout steps

6/6Positive ratings in usability testing

Desktop + mobileFull redesign

6/6 positive ratings in usability testing, with comments such as "highly stable", "trustworthy" and "yes, we would buy products from this website"

Checkout reduced from 7 steps to 3 steps or fewer

Want results like Cellphone City's?

Tell us about your business and we will show you where growth is hiding.

Talk to Our Team