AbiliTV case study: 38.27% bounce rate

ClientAbiliTV

IndustryOnline Community & Media

ServicesSEO & AI Search, Platform Development

AbiliTV's Story

AbiliTV.com is an online community for people with special needs, where members receive and share experiences and valuable resources on topics that matter in daily life.

CB/I Digital helped AbiliTV develop a web platform that integrates video and social networking. CB/I Digital also handled basic SEO optimization and improved the site's performance.

A Newcomer in a Competitive Space

AbiliTV set out to build a lasting social media network for the special needs community. As a newcomer, however, it faced fierce competition from established players in the field. AbiliTV needed a strong push in online marketing to earn rankings in search results and carve out its own niche, becoming a reliable resource that gives its community exactly what it needs.

A Video-First Joomla Community Platform

At the end of January 2015, CB/I Digital launched the AbiliTV Joomla website. Since embedded video is AbiliTV's most important content, CB/I Digital focused on video content optimization, UX and design.

Built a platform where members share their stories and experiences, contribute to the resource database, connect with other members and watch featured online video series
Added advanced features such as instant messaging, private chat and group chat
Optimized video content and improved UX and design
Raised page speed to above 90/100
Completed basic SEO optimization

Fast Organic Growth After Launch

Two months after launch, the site showed clear gains in traffic and engagement.

38.27%Bounce rate two months after launch

90+/100Page speed

2 monthsTo clear traffic and engagement gains

Organic traffic grew quickly

Bounce rate dropped to just 38.27%

Page speed raised to above 90/100

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