CB/I doubled Seltzer’s conversion rate with a new, more secure eCommerce site


Seltzer is one of the leading suppliers of stationery in the US. When Seltzer approached CB/I Digital, they were in the midst of a recent website hack which resulted from their use of an antiquated source code. CB/I’s reputation for increasing security and as turnaround experts made us the ideal partner to repair the damage.


  • We repaired the damage done by the hack and enhanced the site’s security and speed
  • We not only focused on an appealing design, but also optimized every step in the checkout process to ensure visitors would turn into buyers
  • Connected the site to Nola Pro OMS and warehouse management software to ensure orders were fulfilled smoothly


Their new eCommerce site provided a superior customer experience, doubling their conversion rate to 4% 

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