Enhance Ecommerce UX and Functionality for an innovative greeting cards designer company


Seltzer is a New York-founded design company that creates greeting cards, gift items, paper goods, art prints and other effervescent products. Seltzer’s products, which are recycled and eco-friendly, are sold nationwide and in the UK, Canada, Japan, and New Zealand.

Seltzer owns an osCommerce website at and uses NolaPro as its Order management system (OMS). The website’s CMS is connected with NolaPro through API.

CHALLENGES was faced with some of the most challenging issues of an ecommerce website, namely:
- The site design and user experience (UX) was very poor and not professional.
- The site was loading at slow speed.
- The site got hacked and web security was truly poor with various vulnerable issues that may be exploited by hackers.


At first, CB/I conducted a full audit in terms of ecommerce UX (on both mobile and desktop version), website security and functionality reviews for The CB/I team showed our professional expertise and dedication by carefully looking at page after page, step-by-step, and manually checking source code to point out the most serious problems of the website.

In the next step, CB/I performed a series of activities to resolve existing issues of, mainly involving: redesign the website layout, optimize speed, and enhance web security. After all, CB/I launched the new website version with fully-functioning, high page speed and strong security.

CB/I’s working efforts and efficiencies were highly evaluated by Brian Gold, Co-owner of Seltzer Goods:

“Our first project with CB/I Digital required a quick response to a sudden problem with our Ecommerce site. I was very impressed with how quickly and smoothly the team jumped in and solved the problem. After a few short emails, they needed very little of my time. Before I knew it, they were implementing a solution and doing quality control testing. They have expertise and a great attitude. After a couple of years bouncing around between developers, I am very happy to have found CB/I Digital.”

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