Insight

How We Reclaimed Position #1 for a Bank in the AI SEO Era

  Most brands lost traffic when AI Overviews launched. Zero-click search is the real demon. In early 2024, one of our cornerstone SEO..

09/09/2025 - By: Mike Le

What Is Semantic SEO (And Why Should You Care)?

  Search has changed. If you’re still playing by the old SEO rules, you’re invisible. Here’s why Semantic SEO matters now..

07/31/2025 - By: Eric Legaspi

Taking 'Focus on Users' Advice Can Kill Your SEO Traffic

Why it's critical to keep your technical SEO in check when making user experience improvements.   If you ask Google the best way to do SEO,..

08/10/2017 - By: Mike Le

Five common keyword research mistakes you need to avoid

Before you dive into keyword research for your site, you should know about these common mistakes that many businesses and SEO firms..

09/09/2016 - By: Mike Le

Five absolutely vital elements for mobile SEO success

Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to..

08/22/2016 - By: Mike Le

Is it Valid to Offer SEO Without Result Estimates?

   One of the most difficult questions that SEO clients always ask is “How should I expect SEO results?” If you have a..

08/09/2016 - By: Mike Le

Global versus local keyword research - What are the differences?

Is there anything different in the process of local keyword research vs. global keyword research? What do these forms of keyword research share and how are..

01/19/2016 - By: Mike Le