Insights

How We Reclaimed Position #1 for First Citizens Bank in the AI SEO Era

Most brands lost traffic when AI Overviews launched. Zero-click search is the real demon. In early 2024, one of our ...

09/09/2025 - By: Mike Le

What Is Semantic SEO (And Why Should You Care)?

Key Takeaways Semantic SEO builds content around topics and intent, not single ...

07/31/2025 - By: Eric Legaspi

Taking 'Focus on Users' Advice Can Kill Your SEO Traffic

Why it's critical to keep your technical SEO in check when making user experience improvements. If you ask ...

08/10/2017 - By: Mike Le

Five common keyword research mistakes you need to avoid

Before you dive into keyword research for your site, you should know about these common mistakes that many businesses ...

09/09/2016 - By: Mike Le

Five absolutely vital elements for mobile SEO success

Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many ...

08/22/2016 - By: Mike Le

Is it Valid to Offer SEO Without Result Estimates?

One of the most difficult questions that SEO clients always ask is “How should I expect SEO results?” If you ...

08/09/2016 - By: Mike Le

Global versus local keyword research - What are the differences?

Is there anything different in the process of local keyword research vs. global keyword research? What do these forms ...

01/19/2016 - By: Mike Le