Ecommerce Growth for DTC Brands

One team runs every channel of growth for DTC brands, from paid media and AI search to email, conversion and your store.

When growth has stalled, we find what is holding revenue back across every channel and fix what costs you the most first. Results are reported in profit from your store's data, not in the ROAS each ad platform reports, on any ecommerce platform.

A Bokksu box of Japanese snacks and tea
Inc. 5000 honoreeUS Agency Awards 2025 winner, Best Use of AI in a Client CampaignSearch Engine Land Awards 2025 finalistSearch Engine Land Awards 2023 finalistSearch Engine Land Awards 2022 finalistVega Digital Awards 2023 Platinum, Best SEM CampaignVega Digital Awards 2023 Gold, Marketing Effectiveness

Recent Results From DTC Brands

+52.9%

paid media revenue, Q2 2026 against Q2 2025, after two months of decline

7.07 to 8.03

ROAS while spend grew

3.35 to 5.04

Meta ROAS with Advantage+ catalog campaigns, Q2 2026

+21.8%

email flow revenue with 44% fewer recipients

+600%

AI citations in 2025

+17.4%

organic revenue in 2025

+120

AI citations across five platforms in 2025, without new blog posts

#1

on Google for "pet jewelry", from unranked

Where we run your growth

Google Ads
Meta
Amazon
Klaviyo
AI search
On any ecommerce platform

Why DTC Growth Stalls

Sales rarely stall because of one channel. These are the patterns we find most often when a DTC brand stops growing.

Platform ROAS that profit does not back up

Meta and Google can each count the same order, so reported ROAS goes up while margin stays flat.

Ad spend on products that are low in stock or margin

Budgets follow last month's best sellers, not the products you can ship and earn on.

Customer acquisition costs that rise every quarter

Scaling the same audiences and the same creative pushes the cost of each new customer up.

Email that sends more and earns less

More campaigns to the whole list wear out subscribers while the automated flows go untouched.

Orders lost between product page and checkout

Shoppers arrive and leave over slow pages, surprise costs or a checkout that asks too much.

Tracking no one on the team trusts

GA4, the ad platforms and the store report different numbers, so budget decisions rest on guesses.

Search and AI answers that recommend competitors

Shoppers ask Google and AI assistants what to buy, and brands with thin product data get left out.

A store that holds every channel back

Slow templates, leftover apps and a risky replatform cost sales that no ad budget can win back.

Amazon and your own store competing for the same buyer

Two teams and two plans bid against each other for the same product searches.

What Your DTC Brand Gets

Every engagement starts with an audit across your channels and your store data, then runs as one plan. Each area has a clear deliverable your team can see.

Profit-Based Growth Plan

A plan built on contribution margin and new customer revenue from your store's data.

  • Audit of every channel against store revenue and cost
  • Targets set on profit, not platform ROAS
  • A prioritized roadmap with the impact of each action

Paid Search and Shopping

Google Ads and Shopping budgets on the products and campaigns that earn.

  • Search terms, feeds and pacing checked every day
  • Performance Max and Shopping split by margin
  • Budget moves approved by your strategist

Paid Social and Creative

Meta campaigns that keep acquisition costs in check as spend grows.

  • Catalog and Advantage+ campaigns structured by product
  • New creative every month from our design team
  • Creative fatigue flagged before results drop

Email and SMS

More revenue from the customers you have by sending to the right people.

  • Klaviyo flows for welcome, browse, cart and win-back
  • Segments built on purchase behavior
  • Campaign calendar tied to launches and stock

Conversion Rate Optimization

More orders from the traffic you already pay for.

  • Reviews of product, collection, cart and checkout pages
  • A/B tests ranked by revenue impact
  • Speed and friction fixes on key templates

Analytics and Tracking

Numbers your team can make budget decisions on.

  • GA4 ecommerce events checked through purchase
  • Ad platform conversions reconciled with store orders
  • A monthly report in revenue, margin and new customers

SEO and AI Search

Your products found on Google and named in AI shopping answers.

  • Category and product pages built for buying searches
  • Product data AI shopping agents can read and compare
  • Mentions and citations tracked across AI assistants

Development and Replatforming

A fast store and platform moves that keep your revenue.

  • Theme, template and app performance work
  • Replatforming with redirects and data checked
  • Integrations with your ERP, inventory and marketing tools

Amazon

Amazon and your own store run on one plan.

  • Listings and ads planned with your store's products
  • Bids and budgets set by stock and margin
  • Brand search protected on both channels

Each channel has its own page with the full scope: Paid Advertising, Ecommerce SEO, Ecommerce Development and Amazon.

Strategists Set the Direction, AI Agents Do the Daily Work

A senior strategist owns your growth plan. Agent managers run our specialist AI agents, which watch spend, draft and check the work every day, then report back to your strategist. Changes reach your accounts faster, and a person approves each one before it goes live.

16specialist AI agents across paid media, email, conversion, search and analytics
105documented procedures, so each task runs the same way every time
18production workflows, from the first audit to the monthly report
8quality checks, including two by people

Strategist

Owns your plan, sets profit targets and decides what to stop and what to scale.

Agent Managers

Assign each task to the right agent and procedure, check the work against our quality checks and report back to your strategist.

Paid Media Agent

Paid search, paid social and budget pacing, checked every day.

Lifecycle Agent

Email and SMS flows and segments, drafted for your team to review.

Conversion Agent

Reviews of product, collection, cart and checkout pages, and A/B test designs.

Search Agent

Technical SEO, keyword research and coverage in AI answers.

Analytics Agent

Campaign, funnel and cohort reads, with tracking checked against store orders.

Creative Agent

Ad copy, creative specs and asset checks for every new campaign.

Human approval

Your CB/I strategist approves every change, and a person confirms any change to spend or tracking.

Ad Spend That Follows Your Inventory and Margin

Conative.ai is the AI platform CB/I Digital built for ecommerce brands. It connects your store, inventory and ad data, and we use it to put budget behind products you can ship and earn on.

Margin by product

Marketing return for every SKU shows which products earn after ad costs, not only which ones sell.

Low-stock alerts

Ads ease off products about to sell out, so spend does not send shoppers to an empty page.

Demand forecasts

Products about to rise get budget and creative before the season starts.

One view

Your store, Amazon Seller, GA4, Google Ads and Meta data in one place.

See How Conative.ai Works
Conative.ai performance insights by product Conative.ai low stock alert next to marketing
Inventory Management Solution of the Year, RetailTech Breakthrough Awards 2026

Is Your Ad Spend Going to the Products That Make You Money?

Our DTC Growth Audit reads your ad accounts, analytics, store and email platform, plus margin and stock data if you share them. We reply within 1 business day and deliver the audit within 10 business days of access, and the document is yours to keep whether or not we work together.

  • What we review Revenue by channel against cost, new against returning customers, ads against products in stock and in margin, store conversion, email flows, and visibility in Google and AI answers.
  • What you get Where revenue is leaking, what to stop now, and a prioritized roadmap with the impact of each action.
  • Who it is for DTC brands from $5M in annual revenue that run paid media today.
Plan Your Brand's Growth

A Team That Works Like Your Own

Works Like Your In-House Team

Your strategist sits in your weekly meetings, works from one backlog with your marketing team and answers to the same revenue and margin targets you do. The founder of Miz Mooz calls CB/I "an extension of our internal team."

A Senior Strategist in New York Leads Your Account

The person who plans your growth is the person your team talks to, during your business hours, and answers for the results.

Growth Measured in Profit

Your monthly report shows revenue, margin and new customers from your store's data, next to the work shipped, so you see what each channel really earns.

One Plan for Every Channel

Paid media, email, the store and search are planned by one team on the same data, so channels stop competing for credit.

A Person Approves Every Change

AI agents speed up the daily work. You see the plan before we change your accounts, and no change to your budget, campaigns or tracking goes live without a person's approval.

A woman in an orange outfit holding a Hammitt crossbody bag

"CBI has been an amazing partner for us and I am looking forward to another great year with them. They not only have a deep understanding of up to date strategies in PPC, UX, analytics, and merchandising, they tailored a very detailed strategy for our unique business and customer that is working out amazing. We saw immediate results once we switched to CBI, and are now enjoying large gains due to the long-term strategies they suggested."

Bryan DeMaranville, CEO at Chan Luu

BRYAN DEMARANVILLE

CEO - Chan Luu

"I urge you start communicating with CB/I Digital immediately when you're ready for fast rapid growth. Mike and CB/I team are going to take you there! We're moving fast and driving growth from both top and bottom of the funnel for Hammitt, thanks a lot Mike and everyone at CB/I!"

Tony Drockton, Founder at Hammitt

TONY DROCKTON

Founder - Hammitt

"What really sets CB/I apart is that they truly understand our business and brand. They're responsive, strategic, and always proactive. We trust them completely and consider them an extension of our internal team."

RON KENIGSBERG

Founder - Miz Mooz

"CB/I helped Master Cutlery develop a Magento Commerce multi-site tied to our Infor ERP. The team has been extremely flexible, and there was never a hesitation to accommodate our modification needs. We are very happy with the result and now beginning to see increased conversion rates and average order value."

MARK KARLAN

VP Ecommerce, Marketing & IT - Master Cutlery

"I am so happy that we engaged with CB/I Digital for SEO. I find that your team are detail oriented, great communicators, and very on top of issues. I am getting more from your team than I even expected, and it makes me a happy customer."

Tyler Malinky, CEO at Lowbrow Customs

TYLER MALINKY

CEO - Lowbrow Customs

Frequently Asked Questions

Should we hire one partner for every channel or a specialist for each?

One team works best when channels share budget and data, because paid media, email and the store affect each other's results. If you already have a partner you trust for one channel, we can take the rest and plan around them.

How do you work with our in-house team?

At the start we agree which channels we run end to end and where your people keep the work. Access, reviews and approvals then follow the way your team already works.

How long until we see results?

Paid media changes often show within the first quarter. Miz Mooz returned to paid revenue growth in the quarter after two months of decline, Chan Luu's email flows improved within a quarter, and Tilit's AI Overview citations rose within about three months. The audit sets the milestones for your brand.

How do you measure success?

We agree targets on profit and new customers in the plan after the audit. Each month we track contribution margin and customer acquisition cost with our fee included, and compare what the ad platforms claimed with the orders your store recorded. Every quarter a holdout test shows what each channel really adds.

What do the AI agents do, and who approves their work?

The agents watch spend, check feeds and tracking, draft emails and tests, and flag issues every day. Agent managers assign and check their work and report to your strategist, and a person approves every change before it goes live.

Which ecommerce platforms do you work with?

We work on any ecommerce platform, including hosted, open source and custom builds, and with the marketplaces, email tools and analytics your brand already uses.

Ready to Grow Again?

Send us your store URL and the channels you run. We will show you where revenue is leaking and what we would fix first.

Products from DTC brands in food, fashion, skincare and footwear

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