Digital Marketing Blog

Making This One Simple Request to Your Search Agency Will Produce Major Results

Why you need to ask for direct access to campaigns.   Many search agencies still run search campaigns on their agency account without..

By: Mike Le

Taking 'Focus on Users' Advice Can Kill Your SEO Traffic

Why it's critical to keep your technical SEO in check when making user experience improvements.   If you ask Google the best way to do SEO,..

By: Mike Le

Collaboration In Adland Is No Longer An Option (It's A Must)

In the agency world, we often find ourselves working with other agencies on major client accounts, each handling a piece of the work. It is more and more..

By: Mike Le

5 tracking errors that mess up your analytics reports

Accurate digital tracking requires a mix of technical skills and business knowledge, and the two often don’t go together. Digital analytics starts..

By: Mike Le

A complete Local SEO guide for small businesses

A practical local SEO guide for business owners.  Have you ever used Google to find something nearby? Like searching for..

By: Mike Le

5 Mistakes That Can Kill Your Digital Analytics

With the latest advancements in data capturing and data processing technology, we have the ability to track the digital world and optimize our..

By: Mike Le - Kate Harrison

Six major differences between Facebook awareness and conversion campaigns

  Facebook is the biggest social network on Earth, and Facebook advertising has long been known as a great social advertising channel to..

By: Mike Le

The Dark Side of Content Marketing

"Create awesome content." "Deliver value." "WOW your users." "Master the art of storytelling." "Users will..

By: Mike Le

Five common keyword research mistakes you need to avoid

Before you dive into keyword research for your site, you should know about these common mistakes that many businesses and SEO firms..

By: Mike Le

Five absolutely vital elements for mobile SEO success

Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to..

By: Mike Le