Rainbow Shops

CB/I Digital has propelled Rainbow Shops, a budget-friendly fashion destination for women, juniors, and children, into the Top 3 search rankings for "plus size clothing for women" through a strategic and impactful SEO campaign.

Rainbow Shops' Story

Established in 1935, Rainbow stands as a prominent fashion retailer, boasting an impressive annual revenue of 1 billion USD and a robust presence with over 1,000 stores across the United States, Puerto Rico, and the US Virgin Islands, complemented by its online storefront, RainbowShops.com. The brand offers an extensive array of apparel for women, juniors, and children, including a diverse range of plus-size options, alongside a variety of shoes and accessories.

Faced with the challenge of reclaiming their top-ranking position after a dip in visibility for the "plus size" keyword group, Rainbow turned to CB/I Digital for expert SEO intervention.

Competitive niche with inadequate content and resources

At the time, plus-size clothing occupied a niche yet fiercely competitive segment of the market. The scant content and limited resources on the site presented a formidable challenge for the CB/I team in devising an impeccable SEO strategy.

Advanced SEO Tactics: Elevating Plus Size Visibility

The CB/I SEO team initiated with a detailed audit, followed by targeted optimization of Collection pages featuring Plus Size items. Additionally, a comprehensive review of internal links on RainbowShop.com facilitated a swift content enhancement plan, leveraging AI tools.

Non-Branded Keyword Success
Plus size pleated skirts 
Cheap plus size dresses
Plus size leather shorts
Plus size crop tops
Cheap plus size clothing 
Plus size faux leather shorts 
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