Founded in 2017, VinFast, a subsidiary of Vingroup, symbolizes Vietnam’s ambition and innovation. As the first Vietnamese car brand to enter global markets, VinFast is renowned for its stylish, high-performance vehicles, making a significant impact worldwide.
Founded in 2017, VinFast, a subsidiary of Vingroup, symbolizes Vietnam’s ambition and innovation. As the first Vietnamese car brand to enter global markets, VinFast is renowned for its stylish, high-performance vehicles, making a significant impact worldwide.
In just 5 months
By diving deep into SEO with a thorough website audit, CB/I Digital identified areas for improvement. They then implemented a multi-pronged approach:
Key website pages were enhanced for better performance and search engine visibility.
Traffic of the website Vinfastauto.us relied heavily on trendy search terms, not brand-specific searches. This meant potential customers weren't actively seeking them out. To truly stand out, VinFast needed a strategy to boost brand awareness and dominate searches related to electric vehicles.
To overcome the challenge, CB/I Digital conducted an in-depth audit; provided a comprehensive SEO and UX/CRO checklist to optimize the website. This initiative significantly improved VinFast's online presence in just three months.
A data-driven content plan was developed to attract relevant search traffic, focusing on user intent and high-value keywords.
User interaction and conversion rates were improved to ensure website visitors took the desired actions.
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