Traffic of the website Vinfastauto.us relied heavily on trendy search terms, not brand-specific searches. This meant potential customers weren't actively seeking them out. To truly stand out, VinFast needed a strategy to boost brand awareness and dominate searches related to electric vehicles.
To overcome the challenge,
CB/I Digital conducted an in-depth audit; provided a comprehensive
SEO and UX/CRO checklist to optimize the website. This initiative significantly improved
VinFast's online presence in just three months.
The results were impressive.
1500 New Articles and 1300 Optimized Pages
In just 5 months
By diving deep into SEO with a thorough website audit, CB/I Digital identified areas for improvement. They then implemented a multi-pronged approach:
Technical & On-Page Optimization:
Key website pages were enhanced for better performance and search engine visibility.
Content Strategy with Targeted Keywords:
A data-driven content plan was developed to attract relevant search traffic, focusing on user intent and high-value keywords.
Conversion Rate Optimization (CRO):
User interaction and conversion rates were improved to ensure website visitors took the desired actions.
Tracking & UX Action Plans:
Strategies were implemented to measure performance metrics and enhance user experience, ensuring a smooth and engaging journey for potential customers.
