Sleeper

Sleeper App is a cutting-edge fantasy sports platform that offers a seamless and immersive experience for players of all levels. With a focus on innovation and community, Sleeper provides a robust set of features to enhance your fantasy sports journey.

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PAID ADVERTISING

WEBSITE

CB/I Digital utilized Paid Advertising to help Sleeper acquire new installs and optimize for highly engaged users who create leagues and invite friends to join.

Challenges

Sleeper.app faced a significant challenge with unsustainably high costs per qualified user, particularly during periods of rapid scaling. This issue threatened the app's growth and overall sustainability.

Solution

To address this, CB/I Digital implemented a strategic approach by leveraging Google UAC algorithms. Instead of merely focusing on acquiring installs, they optimized for custom goals such as "create a league" and "invite a friend." This shift in strategy aimed to attract more engaged and valuable users.

Achievements

The results were remarkable. Within the first two months, costs plummeted dramatically, showcasing the outstanding success of the targeted optimization strategy.

Cost per Install: - 91%
Cost per New League: - 90%
Cost per Invite to League: - 89%

Sleeper's result within 2 months

I have had the pleasure to work with Mike and CBI Digital over the past year, and his team are the best I have encountered in the space. As proof, they have been able to drive our paid installs down to $2 CPI on search and social, and reduced cost per action “create a league” 90%, in a category notoriously competitive and time constrained. I cannot recommend them enough.

Nan Wang – Founder, Sleeper.app