Sleeper App is a cutting-edge fantasy sports platform that offers a seamless and immersive experience for players of all levels. With a focus on innovation and community, Sleeper provides a robust set of features to enhance your fantasy sports journey.
Sleeper App is a cutting-edge fantasy sports platform that offers a seamless and immersive experience for players of all levels. With a focus on innovation and community, Sleeper provides a robust set of features to enhance your fantasy sports journey.
Within the first two months, costs dropped sharply, showing the success of the targeted optimization strategy.
Sleeper.app faced unsustainably high costs per qualified user, particularly during periods of rapid scaling. That threatened the app's growth and its overall sustainability.
CB/I Digital used paid advertising to help Sleeper acquire new installs and optimize for highly engaged users who create leagues and invite friends to join.
I have had the pleasure to work with Mike and CBI Digital over the past year, and his team are the best I have encountered in the space. As proof, they have been able to drive our paid installs down to $2 CPI on search and social, and reduced cost per action “create a league” 90%, in a category notoriously competitive and time constrained. I cannot recommend them enough.
Two in-app actions marked a qualified user: creating a league and inviting a friend.
Google UAC algorithms were optimized for these custom goals, not for installs alone.
Paid installs ran on search and social, in a category the founder calls notoriously competitive and time constrained.
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