Sleeper.app Saw Their Cost-Per-Action Drop 90%, Allowing Them to Find a Larger, More Engaged Userbase.
Sleeper.app is one of the most popular mobile apps for fantasy sports with over 1 million users. CB/I helped Sleeper not only acquire new installs, but also optimize for more valuable and engaged users who would “create a league” and “invite friends” to join their league.
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