Vinamit

Overcoming FBA Margins & Launching a Global Grocery Brand.

Services
Amazon

Vinamit’s Story

Vinamit is a global grocery brand specializing in high-quality dried fruit products made from natural ingredients. Known for bringing Vietnamese agricultural goods to international markets, the brand focuses on healthy snacking while navigating the challenges of scaling on Amazon.

CHALLENGE

Scaling Through Margin & Portfolio Risk

Vinamit launched multiple dried fruit lines on Amazon but faced a critical profitability hurdle: FBA fees consumed 50-60% of their selling price. Furthermore, 75% of their revenue relied heavily on just two hero products, creating high stockout risks.

SOLUTION

Optimization & Financial Precision

We completely redesigned the storefront, executed strict SEO listing optimization, and launched aggressive initial ad campaigns to gather vital customer data. We also implemented a strict 12-month P&L tracking system to pinpoint exact profitability metrics.

The Results & Strategic Takeaways

Top 1 - Top 3 in SERPs

Revenue hit over $13K in the first month with a steady 30% MoM growth rate, doubling ROAS

$13K

Revenue in the first month

30%

MoM growth rate

ROAS

Bundling to Offset Amazon FBA

As lower-priced items were difficult to scale, we suggested creating bundled packages which increased AOV, revenue, and profit margins to help offset FBA fees.