Uncle Todd’s

Scaling Eco-Friendly Home Care on Amazon to $100K+/Month.

Services
Amazon

Uncle Todd’s Story

Uncle Todd’s is an eco-friendly home care brand specializing in natural, effective solutions for everyday household problems. They focus on delivering sustainable products while competing in a highly saturated Amazon marketplace.

CHALLENGE

Uncle Todd’s faced thin margins and high CPCs when competing against other household brands. They were wasting ad spend on broad, saturated keywords, leaving them dependent on inefficient auto-campaigns.

SOLUTION

We deployed a micro-niche, data-driven approach, expanding targeting from just 4 to 308 precision targets and restructured 3 campaigns into 40 highly segmented ones. By focusing on low-competition, long-tail keywords (e.g., "boot odor eliminator for men"), we captured high purchase intent at lower costs.

The Results & Strategic Takeaways

Rapid Growth

Scaled paid Over 4X in just one month

346%

Revenue

Massive Scale

Achieved a consistent ROAS, allowing campaigns to scale and create profitable growth over time.

New Revenue Milestone

Total monthly revenue surpassed the six-figure mark within 5 months, setting the brand on a trajectory toward seven-figure annual revenue.