Wowza Media System

By simplifying Wowza digital campaign structure, CB/I achieved higher lead acquisition for Wowza while lowering the Cost-Per-Lead by 30%.

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Wowza is a global leader in streaming technology, providing video API subscriptions for developers and other technology clients. With customers in more than 170 countries, Wowza technology is the gold standard of functionality, reliability, efficiency, and cost-effectiveness for media streaming to any screen.

Today Fortune 100 companies, small and mid-sized businesses, leading content delivery networks, top educational institutions, and government entities in more than 90% of countries depend on award-winning Wowza software and services to build, deploy, and manage streaming solutions for the highest-quality delivery of engaging live and on-demand content.

Previous experience with ads had left Wowza with an “over-optimized” campaign structure that was too complex to manage. They asked CB/I DIgital to streamline their online marketing and increase their returns.

Simplify and optimize Google Adwords and Bing to increase quality score and reduce CPC, which lead to lower CPA and higher lead conversion
Launch Facebook and LinkedIn ad channels to acquire more leads

CBI reduced their cost-per-lead by 30% for search ad campaigns
We tripled the number of leads generated by display ad campaigns
Each of those gains were secured within two months of CB/I’s partnership with Wowza

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