By simplifying Wowza digital campaign structure, CB/I achieved higher lead acquisition for Wowza while lowering the Cost-Per-Lead by 30%.
Wowza is a global leader in streaming technology, providing video API subscriptions for developers and other technology clients. With customers in more than 170 countries, Wowza technology is the gold standard of functionality, reliability, efficiency, and cost-effectiveness for media streaming to any screen.
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