POZ Personals is the world’s largest community of people with HIV with over 240,000 subscribers. They came to CB/I Digital with a stale platform that hadn’t been updated since 2002. Not only had the site become a frequent target of hackers and scammers seeking to exploit the community, but as a result of multiple complex custom features, problems with functionality continued to grow and user engagement had declined rapidly.

Improvements to Security and Functionality

CB/I created a sophisticated anti-spam mechanism to resolve POZ’s problems with hackers and scammers. We also streamlined the existing platform which improved page speed significantly, and integrated a smart matching algorithm which allowed members to connect in a faster and easier way.

Since the previous version pre-dated smartphones, we also made sure to optimize the mobile experience, delivering a modern and secure platform with greater utility and more sophisticated features for the community.