MuaBanNhaDat is a leading real estate marketplace in Vietnam, owned by global media corporate Ringier Media Group in Switzerland.

MuaBanNhaDat hired CB/I to run a full SEO audit after the platform exprienced a major traffic drop when re-launching the new online platform.

The new platform structure was not optimized for SEO, and the indexed content was reduced 90% from 2 million pages to less than 50 thousand pages. The technical SEO was also not good.

CB/I ran a thorough analysis to reveal the biggest SEO issues of MuaBanNhaDat, with highlights of the low-hanging fruits and actions that MuaBanNhaDat should work on to quickly turn over the situation.

We also carried out a detailed competitor analysis to help MuaBanNhaDat create a strategy to compete and regain its leading market position.