Wowza Media System

By simplifying it’s digital campaign structure, CB/I achieved higher lead acquisition for Wowza while lowering the Cost-Per-Lead by 30%



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Wowza is a global leader in streaming technology, providing video API subscriptions for developers and other technology clients.  Previous experience with ads had left Wowza with an “over-optimized” campaign structure that was too complex to manage.  They asked CB/I DIgital to streamline their online marketing and increase their returns.


  • Simplify and optimize Google Adwords and Bing to increase quality score and reduce CPC, which lead to lower CPA and higher lead conversion
  • Launch Facebook and LinkedIn ad channels to acquire more leads


  • CBI reduced their cost-per-lead by 30% for search ad campaigns
  • We tripled the number of leads generated by display ad campaigns
  • Each of those gains were secured within two months of CB/I’s partnership with Wowza

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