Acquiring credit card applications for major bank at surprisingly low CPA with Facebook Lead Ads




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Vietnam Prosperity Bank, commonly known as VP Bank, is among the earliest establised Joint-stock Commercial Banks in Vietnam. The bank aims to become one of the 5 leading joint-stock commercial banks, and one of the 3 leading retail joint-stock commercial banks in Vietnam by 2017.

CB/I was hired to run VP Bank credit card user acquisition campaigns with Google Adwords and Facebook ads.


At the time, VPBank was spending its advertising budget for campaigns that had no clear conversion tracking, so it could not evaluate the ROI of the PPC campaigns and the number of credit card applications that PPC brought.


CB/I reviewed the landing pages and installed conversion tracking code for both Google Adwords and Facebook, together with VP Bank internal tracking, to ensure we have a full understanding of campaign performance.

CB/I applied our core strength of consumer insights, audience targeting and communications to create highly effective campaigns that generate excellent returns. We surpassed the credit card application targets within 4 weeks of 8-week campaign, with excellent lead quality and low cost-per-lead.

Especially, we deployed successfully the new Facebook ad format, Facebook Lead Ads, and were able to acquire leads at much lower than industry average cpa.

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