Union Savings Bank

CB/I Digital grew Union Savings Banks (USB) customer base. USB is the largest community bank in Connecticut with both small businesses and individual consumers.

BACKSTORY

Union Savings Bank is a full-service Community bank and wealth management institution founded in 1866 and currently headquartered in Danbury, CT. The bank holds  assets of $2.18 billion, according to December 31, 2017, regulatory filings.

SOLUTIONS

  • Complete overhaul of their SEO strategy and optimization of new and existing content
  • Ran successful paid campaigns to generate new enrollment for both personal and business checking accounts, while also engaging existing customers to open new accounts and apply for loans
 

RESULTS

  • Organic traffic grew +61% visits one month after launching their new site
  • CBI generated - on average - over 100+ personal checking account leads every week for B2C campaigns

 

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