Union Savings Bank

CB/I Digital grew Union Savings Banks (USB) customer base. USB is the largest community bank in Connecticut with both small businesses and individual consumers.


Founded in 1866, Union Savings Bank has become the largest community bank in Connecticut.  They’ve given over $6 million in donations to local nonprofits along with over 100,000 hours of community service.  Despite USB’s strong ties to the community, the bank needed to generate new enrollments and engage younger customers.


  • Complete overhaul of their SEO strategy and optimization of new and existing content
  • Ran successful paid campaigns to generate new enrollment for both personal and business checking accounts, while also engaging existing customers to open new accounts and apply for loans


  • Organic traffic grew +61% visits one month after launching their new site



  • CBI generated - on average - over 100+ personal checking account leads every week for B2C campaigns

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