Union Savings Bank is the largest regional bank in Connecticut. They came to CB/I ahead of the launch of a new website in order to manage their paid advertising and SEO during a critical time.
After overhauling their entire SEO strategy and reoptimizing a large library of existing content, organic traffic grew +61% in the first month after launch.
B2C checking account campaigns also saw strong gains, with cost per “Open Now” lead cut in half compared to the year before. These campaigns generated - on average - 100 new, high quality account leads every week, showing that the strategy wasn't just more efficient, but also very effective.