Thegioididong (World Mobile)

CB/I helped the consumer electronic retail chain Mobile World (The Gioi Di Dong) reduce Costs-Per-Order by more than 50% for phones, tablets and laptop sales.


Thanks to its storefront Mobile World - TheGioiDiDong has become a $2 billion electronic retail chain with +2,000 stores throughout Vietnam. Their goal was to increase their campaign performance which they had been managing in-house.



CB/I completely overhauled and expanded their online marketing, simplifying and optimizing each channel to generate growth 


  • CBI reduced their cost-per-lead by 30% for search ad campaigns
  • We also tripled the number of leads generated from display ad campaigns
  • All of these gains were made within two months

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